Jr. Account Manager; SEO + Content

Jr. Account Manager (SEO + Content)

Graphite is a technology‑enabled growth agency that helps fast‑growing companies like Masterclass, Notion, and Better Up unlock sustainable revenue through content and SEO.

We are looking for a Jr. Account Manager (SEO + Content) with a strong academic background in marketing, business or any STEM‑related major to support our growth initiatives. This role requires resourcefulness, creativity and persistence to make growth marketing a successful strategic initiative for partners.

• Work collaboratively on complex, large‑scale, time‑critical projects
• Forecast performance, set targets, build reporting and communicate pacing towards targets
• Monitor the performance of top consumer tech companies we work with and their competitors
• Analyze digital marketing campaigns, website performance, identify trends, and provide recommendations
• Conduct A/B tests that optimize the overall marketing program
• Craft compelling business cases for growth marketing projects including opportunity sizing with Analytics and Finance teams
• Identify, evaluate, and prioritize scalable web platforms and page‑level SEO projects based on traffic and revenue growth opportunities
• Coordinate with data science to perform analysis on organic traffic changes

• SEO + Content: 2+ years of agency or in‑house experience with technical SEO and content strategy and/or general experience and awareness of the digital marketing space, including paid search, SEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus!
• Data Analysis:
  Exceptional data analysis skills (you are the go‑to spreadsheet person on your team)
• Web & App:
  Strong understanding of how the web and native app ecosystems work
• Tools:
  Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
• People management:
  Experience overseeing and managing a team of direct collaborators
• Project Management:
  Experience managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.

• Paid Search:
  Either agency or in‑house experience with PPC, SEM, paid search, and paid ads.
• Product:
  Excellent product sense and solving challenging problems with simple elegant product solutions

• Programmatic SEO:
  Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high‑quality dynamically created local and marketplace content that fulfills the users intent.
• Premium Data‑Driven Content:
  Data‑driven approaches often lead to heavily optimized mediocrity. Premium approaches often lead to beautiful content with an uncertain return on investment. Often companies either have low‑quality data‑driven content or premium content based on intuition. We use proprietary technology that leverages data to quantify the largest opportunities within the content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions.
• Growth Design:
  Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention).
• Team & Process:
  To build a sustainable robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement. This starts with creating scalable systems and continues by developing iterative growth processes and teams that can continuously launch improvements that grow conversions.

Graphite’s mission is to create an environment where you build the best work of your career. In order to facilitate this, we provide:

• Process As Needed – We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products – through iteration, measurement, and continuous improvement.
• Autonomy – We trust you to be excellent at what you do. We…