Digital Director

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s largest communications group in the world. With more than 108,000 people in over 100 countries, the Groupe has four Solution hubs:
Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health. Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We continued on that journey with the 2019 acquisition of Epsilon and most recently the announcement of our market‑leading investment in AI.

We are driving towards a future where being smart, at scale, with the best Identity product in the market, will help deliver better outcomes for our clients. Publicis Media is one of the four solutions hubs of Publicis Groupe present in more than 100 countries with over 23,000 employees worldwide. Alongside our global agency brands (Zenith, Starcom, Spark), the “Power of One” model gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

“If you can dream it, you can do it” - Walt Disney

Publicis Imagine is our “Power of One” solution for Disney, a custom‑built team created with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. Like Disney, we are organised under two pillars:
Disney Entertainment (Disney+, Theatrical, Networks) and Disney Experiences (Parks and Cruises, Consumer Products and Games). Our London‑based EMEA & UK team comprises c. 100 people, who are dedicated to Disney’s business, and supported by local teams in 27 markets across the EMEA region, who are a true extension of our team. This is an opportunity to work on one of the world’s most iconic and loved brands, and one of our biggest and most exciting clients, and be a part of their success across the EMEA region.

This vacancy is an opportunity to join the Disney Programmatic and Social Investment team, which is responsible for planning and buying all Digital Programmatic and Social campaigns. The overall Investment team is comprised of 32 individuals with diverse skills and expertise across the media and technology landscape. Digital Programmatic and Social Investment works in close collaboration with Media Planners, and the AV Investment team to help design integrated solutions to Disney’s communication challenges.

The Digital Director will assist on leading Disney’s Programmatic and Social strategy alongside the Digital Business Director, overseeing long‑term planning, media execution, and the Digital Investment team’s overall planning and buying output.

Reporting to the Digital Business Director at Publicis Imagine, this role requires a strategic mindset, strong leadership skills, and a thorough understanding of the evolving Digital Programmatic & Social landscape.

• Strategic Leadership: Collaborate in developing and driving Disney’s Programmatic and Social strategy, ensuring best‑in‑class media planning and execution across all Programmatic and Social Platforms.
• Platforms & Technology: Keep up to date with development and emerging trends in the Programmatic and Social landscape, leading the implementation of platform opportunities for Disney.
• Client Engagement: Build and maintain strong, trusted relationships with Disney clients, acting as a key point of contact for Programmatic and Social strategy and execution.
• Innovation & Thought Leadership: Lead and present brilliant new strategic Programmatic and Social approaches and innovative media solutions to drive Disney’s success.
• Partner Relationships: Leverage strong relationships with platforms and media owners to develop Disney roadmaps and maximise investment efficiency for Disney from existing partnerships.
• Team Leadership & Development: Managing and supporting the growth of the Digital and Social team, ensuring the timely delivery of high‑performance campaigns to market‑leading standards.
• Perfor…