Senior Marketing Operations Manager

Senior Marketing Operations Manager – Star

We’re looking for a senior marketing operations manager who will own our marketing tech stack, data, and processes end to end. In this role, you’ll be the bridge between marketing, Rev Ops, and sales – ensuring our tools, workflows, and reporting translate into real pipeline impact, not just activity.

• Ownership mindset. You take full accountability for outcomes—identifying opportunities and driving measurable business impact.
• Business strategist. You understand how operational excellence fuels growth, connecting every initiative to tangible business value and metrics.
• Proactive self-starter. You spot improvement areas early, propose low‑lift solutions, and communicate clearly with all stakeholders to keep everyone on track.
• Adoption advocate. You design and drive enablement strategies to ensure new tools and workflows are embraced across the organization.

Must have:

• 5+ years of proven track record in marketing operations or marketing technology roles.
• Hands‑on experience managing marketing automation platforms (Hub Spot (preferred), Marketo, Pardot, etc).
• Strong aptitude in process optimization, workflow automation, APIs and tracking implementations.
• Demonstrable experience building dashboards, analyzing performance metrics and providing strategic insights.
• Proven track record as a Salesforce power user to ensure seamless data alignment across systems.
• Exceptional communication, documentation and organizational skills with attention to detail and consistency.
• Dedication to increasing knowledge of Marketing Operations best practices and new tools.
• Self‑starter with a growth mindset, able to thrive in ambiguity and a fast‑paced environment.
• Proficiency in English.

Nice‑to‑have:

• Technical fluency with data and automation tools such as Data Groomr, Zapier, Zoom Events, Clearout and Cookie Yes.
• Familiarity with business intelligence and reporting tools such as Power BI or Tableau.
• Experience with intent data platforms like 6sense or Demandbase and website deanonymization tools such as RB2B.
• Passion for AI and automation, using technology to improve personalization, accelerate campaign launches and optimize marketing performance.

• Own and evolve the marketing tech stack (CRM, marketing automation, data enrichment, analytics) to support business goals through efficient, data‑driven, scalable operations.
• Maintain integrations between channels (website, email, social, event tools, etc) to ensure seamless data flow and tracking.
• Ensure compliance with local regulations, data integrity and governance.
• Train marketing team members on tools usage and ensure technology is used to its full potential.
• Evaluate and recommend new tools and technologies that improve efficiency, visibility and marketing impact.

• Build, document, and optimize marketing processes (campaign workflow, lead management, nurturing, scheduling, campaign reviews) proactively spotting issues and suggesting improvements.
• Collaborate with Rev Ops to align on account and lead scoring, routing, attribution, and pipeline influence.
• Create and maintain playbooks for recurring marketing activities.

• Support the marketing team with the setup of campaigns, landing page templates, nurture sequences, etc to accelerate production times and streamline campaign launches.
• Maintain clean, verified contact databases to enhance deliverability, reduce bounce rates and improve sender reputation.
• Monitor campaign performance, analyze key metrics and provide actionable insights for continuous optimization.
• Enforce campaign management best practice: tagging, tracking parameters, UTMs, conversion mapping.

• Design and maintain KPI dashboards, regular reports, and data visualizations to track performance, ROI and insights across all marketing activities.
• Maintain clean, accurate CRM data with automated deduplication, enrichment, and precise tagging for targeting and reporting.
• Manage GDPR‑ and CCPA‑compliant cookie consent frameworks that…