Head of E-commerce

Business Manager - E-Commerce & Marketplace Consultant @ Major Players

Head of E-commerce - Global Fashion Brand - North London

We’re partnering with a high-growth, digitally native fashion brand to hire a senior eCommerce leader to take full ownership of its global online business. This role sits at the centre of growth, responsible for performance, customer experience, technology, with the US as a core market and international expansion well underway.

• End-to-end responsibility for the online trading function, performance, and commercial outcomes
• Full P&L ownership, forecasting, and budget control
• Conversion, UX, experimentation, and on-site optimisation strategy
• Global launches across product, collections, and collaborations
• Customer lifecycle strategy across CRM, loyalty, app, and retention channels
• Mobile-first growth, including ownership of the brand’s app
• International localisation across markets, languages, and personalisation
• Affiliate performance and partner-led revenue streams
• SEO and next-generation search visibility across traditional and AI-led platforms
• A modern, scalable Shopify+ ecosystem and evolving tech stack

You’ll lead and develop a high-performing eCommerce team while working closely with marketing, brand, operations, CX, logistics, and commercial stakeholders to unlock growth through insight, testing, and execution.

• Strong background owning and scaling an eCommerce P&L
• Deep expertise in CRO, experimentation, and customer lifetime value
• Advanced knowledge of Shopify+ and international trading models
• Experience operating across the US and European markets
• Comfortable blending commercial instinct with data-led decision-making

• Is a natural retailer with strong customer intuition
• Enjoys building teams and setting high performance standards
• Thinks creatively but validates decisions through insight and data
• Thrives in fast-moving, evolving environments
• Takes ownership, drives outcomes, and pushes beyond “good enough”
• Previous Fashion Experience is ESSENTIAL

For more information, get in touch at

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Other

Industries: Staffing and Recruiting