Digital Business Director

Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!

As the Digital Business Director, you will play a critical role in shaping and delivering digital strategy within our key account's Content Macro Vertical, working in close partnership with the Digital Lead. This role represents broader strategic ownership, people leadership responsibility, and accountability for connecting strategy to execution.

You will own the digital strategy for a defined area of the macro vertical, ensuring alignment to the overarching direction set by the Digital Lead. You will manage and develop two Digital Account Directors, providing clear strategic guardrails and ensuring high-quality delivery across Brand and Trade activity.

This role sits between strategic leadership and delivery orchestration. You will translate macro-level digital strategy into actionable direction for Digital Account Directors and channel teams, while feeding insight, opportunities and risks back up to the Digital Lead. You will also be a key driver of innovation, test-and-learn and adoption of data- and AI-led practices within your remit.

• Own and shape digital strategy for a defined area within the Content Macro Vertical, aligned to the overarching macro strategy.
• Act as a senior digital point of contact for stakeholders within your remit, supporting broader senior stakeholder relationships led by the Digital Lead.
• Lead digital strategy briefs and projects within your scope, ensuring alignment with client's business priorities.
• Line-manage two Digital Directors, providing strategic direction, coaching and performance support.
• Ensure Digital Account Directors are empowered to deliver high-quality Brand and Trade digital plans, with clear guardrails and priorities.
• Support capability development within the team, embedding best practice and consistent standards.
• Ensure effective integration of Brand + Trade and Campaign + Always-On digital activity within your area.
• Orchestrate delivery of digital media plans, ensuring consistency across channels and teams.
• Act as the connective layer between Digital Lead strategy and Digital Account Director execution.
• Drive adoption of priority data-led approaches, AI practices and digital tools within your remit, aligned to macro-level standards.
• Partner with the Digital, Data & Tech Lead and Next Lab to support pilots, tests and innovation initiatives.
• Ensure learning from tests is documented, shared and applied in future planning.
• Ensure digital plans are performance-driven, commercially sound and aligned to defined KPIs.
• Identify optimisation and efficiency opportunities within your area and elevate broader opportunities to the Digital Lead.

The successful candidate will be an experienced digital media expert with strong leadership potential, ready to step beyond hands-on execution into a broader strategic and people-management role.

You will bring a deep understanding of digital media and performance, combined with the ability to guide teams, connect strategy to delivery, and operate confidently with senior stakeholders.

• Experience in a digital planning or strategy role with strong cross-channel knowledge (Paid Search, Paid Social, Programmatic).
• Proven experience…