Performance Marketing Lead

About 9fin

The world's largest asset class, debt, operates with the worst data.

Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.

Our mission is to change this.

9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.

Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.

We're looking for a strategic and hands-on Performance Marketing Lead to establish and scale paid media as a core growth channel 'll be the driving force behind our paid strategy—from Google Ads to Linked In, Instagram, and beyond—while building the foundation for sustainable, data-driven acquisition.

This is a high-impact role where you'll own the entire paid funnel: strategy, execution, experimentation, and optimization. You'll work cross-functionally with design, content, and demand generation to launch campaigns that drive qualified pipeline and revenue.

Paid Media Strategy & Execution

• Build and execute our paid acquisition strategy across Google Ads, Linked In Ads, and Instagram, with the flexibility to test emerging channels

• Own budget allocation, bidding strategies, and campaign performance across all paid channels

• Launch rapid experiments to identify winning tactics, creative angles, and audience segments

Cross-Functional Collaboration

• Partner with design and content teams to create high-performing ad assets (static, video, carousel)

• Work closely with demand generation to ensure paid campaigns align with broader campaign strategies and funnel objectives

• Collaborate with sales and marketing ops to optimize lead scoring, routing, and conversion tracking

Sponsor ships & Newsletter Partnerships

• Identify, negotiate, and manage paid sponsor ships and newsletter placements that drive brand awareness and qualified leads

• Test and optimize sponsorship performance to build a repeatable playbook

Measurement & Optimization

• Build dashboards and reporting frameworks to track performance and pipeline contribution

• Continuously optimize campaigns based on data—creative, targeting, landing pages, and messaging

• Provide regular insights and recommendations to leadership on paid media performance and growth opportunities

Website Ownership, Optimization & SEO

• Own the end-to-end strategy, performance, and roadmap for the 9fin website as a primary demand and trial-generation engine

• Lead continuous experimentation across UX, site architecture, CTAs, forms, and landing pages to improve conversion rates

• Partner with design, content, and product marketing to launch new pages, refresh existing ones, and maintain consistent messaging across the user journey

• Manage website analytics, heatmaps, and CRO tools to uncover insights and drive data-backed improvements

• Oversee technical and on-page SEO, including site health, keyword strategy, content optimization, and internal linking

You're a great fit if you have:

• 3+ years of experience in performance marketing, paid media, or growth marketing, ideally in B2B SaaS or fintech

• Proven track record of building and scaling paid acquisition channels from the ground up

• Deep expertise in Google Ads, Linked In Ads, and paid social platforms (Instagram)

• Strong analytical skills
  —you're comfortable with attribution models and performance dashboards (Google Analytics, Hub Spot, Salesforce, Omni, etc.)

• Creative experimentation mindset
  —you love testing new ideas, iterating quickly, and learning from failures

• Hands-on execution ability
  —you can build campaigns yourself, not just delegate them

• Collaboration skills
  —you work seamlessly with design, content, sales, and ops teams

• Experience managing sponsor ships or newsletter partnerships is a plus

• Strong communication skills
  —you can tell a story with…