Shop - Strategic Program Manager

Tik Tok Shop - Strategic Growth Program Manager, UK

Responsibilities

• Design and execute full-funnel growth strategies that guide sellers from onboarding to maturity, enabling adoption of best practices and maximizing business potential.
• Own and deliver performance targets across workflows, with clear attribution to seller outcomes and revenue impact.
• Identify high-potential sellers and accelerate their growth through targeted lifecycle strategies, tools, and enablement programs.
• Develop scalable solutions—such as growth campaigns, onboarding journeys, product enhancements and platform education—that address seller pain points and drive engagement at scale.
• Analyze performance data and seller feedback to uncover trends, surface blockers, and inform strategic program design and process improvements.
• Partner closely with cross-functional teams (e.g., Product, Ops, Marketing) to align on goals, drive execution, and ensure end-to-end impact of initiatives.
• Act as a subject matter expert, equipping internal teams with the resources, insights, and timelines needed to support sellers effectively.
• Continuously build platform fluency by navigating internal tools and understanding the seller journey, identifying opportunities for innovation and optimisation.

Minimum Qualifications

• Bachelor’s degree or above, with 1–3 years of experience in managing large volumes of sellers or accounts.
• Solid data literacy with the ability to conduct complex business analysis, identify growth opportunities, and translate insights into actionable plans.
• Fast learner with a proactive and resilient mindset; able to perform well under pressure and adapt quickly.
• Strong understanding of the UK e-commerce ecosystem, consumer trends, and digital/mobile commerce dynamics; experience in e-commerce or other fast‑paced environments preferred.
• Excellent communication and relationship‑building skills, with the ability to identify seller needs and drive productive, results‑oriented conversations.

Preferred Qualifications

• Strong cross‑team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
• Self‑driven with strong ownership and a demonstrated track record of managing initiatives end‑to‑end.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.