Product Manager

Product Manager –

Join to apply for the Product Manager role at International Workplace Group plc
.

London, UK

Websites Director

Digital & Marketplace

Full-time

Worka is transforming how the world discovers and secures workspace solutions, powered by the global expertise of the IWG network.

As Product Manager of , you’ll own the roadmap, performance, and growth strategy for the platform, driving measurable increases in traffic, engagement, and enquiry conversion while building the digital infrastructure that supports scalable, data‑driven growth across all Worka‑powered marketplaces.

This is an opportunity for a commercially minded, entrepreneurial product leader who thrives at the intersection of technology, marketing, and user experience.

Build a high‑performing, SEO‑led, lead generation platform that efficiently converts workspace discovery into qualified enquiries.

You’ll execute the product vision, optimize the user experience, and work cross‑functionally to align Worka’s marketplace growth with the group’s digital transformation strategy.

• Define and deliver the product roadmap for , focused on growing traffic, engagement, and conversion to qualified enquiries.
• Prioritize initiatives that directly impact key KPIs: traffic growth, lead volume, enquiry generation and conversion, tower bookings and deal conversions.
• Provide monthly reporting on KPIs and action items for improvement month over month.
• Align Worka’s roadmap with group’s broader marketplace and SEO strategy.
• Partner with the Websites Director and digital leadership to ensure alignment on design, data, and platform performance across group sites.
• Establish the foundation for scalable SEO landing pages and content automation for cities, workspace types, and operators.

• Lead agile delivery cycles including backlog management, sprint planning, and UAT to ship incremental, measurable improvements.
• Write detailed user stories and acceptance criteria tied to Worka’s performance metrics (traffic, enquiries, conversion, revenue).
• Manage integrations with CRM, analytics, and marketing automation tools to enable robust lead attribution and tracking.
• Collaborate with analytics and SEO teams to measure performance, identify growth levers, and iterate quickly.
• Ensure high‑quality releases by working closely with design, engineering, QA, and stakeholders across brands.

• Partner with the App Product Team to drive app downloads and conversion for the on‑demand booking app through  traffic and lead flows.
• Align with the Operator Portal and Partner Systems team to ensure the supply strategy supports marketplace demand and operator visibility.
• Launch geo‑optimized and category pages that capture high‑intent search traffic and improve conversion.
• Collaborate with sales and lead management to improve lead quality, follow‑up efficiency, and close rates.

• Champion data‑driven, user‑centric decisions to continuously optimize the enquiry flow and lead capture process.
• Monitor and act on key metrics: traffic growth, bounce rates, enquiry‑to‑lead ratio, and conversion to tours/deals.
• Implement structured A/B testing to validate hypotheses around UX, form design, and content structure.
• Use GA4 and Amplitude to uncover friction points and opportunities for improvement.
• Drive measurable improvements in engagement, enquiry rate, and conversion yield.

• Identify opportunities to enhance personalization, automate content generation, and improve lead routing efficiency.
• Introduce AI‑powered solutions for enquiry qualification and SEO optimization where feasible.
• Benchmark ’s performance against leading digital marketplaces and continuously raise the bar for UX, speed, and discoverability.
• Build the foundation for future integration with booking functionality as the marketplace evolves.

• Sustained traffic growth driven by new SEO geo and workspace‑type pages.
• Consistent increase in enquiries and conversion rate from lead to tour/deal.
• Improved app download performance…