Director, Partner Enablement; f​/m​/d

About the Opportunity

Contentful is hiring a Director, Partner Enablement to build and lead a global partner enablement function that equips our systems integrator (SI) and technology (ISV) partners to sell, implement, and expand Contentful successfully s role sits in our Customer Experience (CX) organization in the Customer Insights & Adoption team. This role operates cross‑functionally across a matrixed organization in collaboration with Partner Marketing, Partner Management, and Revenue Operations.

The Director, Partner Enablement will manage a small, high‑impact global team focused on both SI and ISV enablement.

Partners are a core growth engine for Contentful and a critical delivery arm for customers building modern, composable digital experiences. This leader will create a unified partner enablement strategy and operating model across the entire partner journey — with the goal of scaling partner impact, improving delivery quality, and driving measurable pipeline, revenue, and adoption outcomes.

• Strategy, leadership, and operating model
  • Own the global partner enablement strategy and roadmap for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes..
  • Stand up a programmatic, tier‑aware enablement model that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners.
  • Manage a global enablement team with resourcing that includes support from field enablement and partner‑led train‑the‑trainer motions.
  • Collaborate across a matrixed organization
    , including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers.
• GTM partner enablement (commercial readiness)
  • Design role‑based sales curricula for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling.
  • Build and maintain partner‑ready sales assets (decks, playbooks, discovery guides, ROI tools) and ensure they’re current and discoverable in the Partner Portal.
  • Own the partner onboarding journey from signature to first co‑sell/co‑delivery, with time‑bound milestones.
  • Support internal co‑selling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning).
• Technical/solution enablement (delivery excellence)
  • Partner with Learning Services to define role‑based technical learning paths and implement certifications/skill badges (e.g., Solutions Architect, Personalization).
  • Provide partners with sandbox/demo environments
    , demo scripts, and reference architectures/blueprints for common composable stacks (e.g., commerce, search, personalization, orchestration).
  • Establish a predictable cadence of technical deep dives aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations).
• Data, measurement, and partner health intervention
  • Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status, tier eligibility, and stage‑gated progress.
  • Implement partner implementation visibility in Salesforce and enable early‑warning signals for at‑risk projects; oversee an approach to identify at‑risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services.
  • Partner with Revenue Operations to define and report on enablement KPIs
    : partner‑sourced/influenced ARR; time‑to‑first‑deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time‑to‑go‑live, escalations); partner NPS/tier progression.
  • Work with Partner Marketing to enable a Voice of the Partner loop (surveys, advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments.
  • Stand up an Exe
• Communications and cadence
  • Establish a predictable global/regional enablement calendar …