CRM Manager; Salesforce

About Clear Bank

Clear Bank is the UK’s first purpose-built clearing bank in over 250 years. We’re transforming the banking infrastructure landscape with a cloud-native platform that enables fintech’s, banks, and regulated institutions to deliver real-time, secure, and scalable financial services.

We are looking for a dynamic and strategic CRM Manager (Salesforce) to lead the development, optimisation, and governance, including day-to-day management of our Salesforce platform across the Clear Bank Group
. This role will be instrumental in ensuring Salesforce delivers value across multiple business functions, enabling customer engagement, operational efficiency, and data-driven decision-making.

You will be responsible for aligning CRM capabilities with Group-wide priorities, managing a small but high-performing team, and collaborating with senior stakeholders to deliver scalable, compliant, and innovative CRM solutions.

• Lead the development and execution of a comprehensive CRM strategy aimed at driving business growth, enhancing customer experience, and achieving targeted revenue outcomes.

• Serve as the owner of Salesforce, setting the vision for how CRM enables customer lifecycle management, internal collaboration, and business intelligence.

• Act as a trusted advisor to the Executive Committee on CRM-related opportunities and risks.

• Partner with senior leaders across the Group to identify and prioritise CRM initiatives that drive commercial outcomes, operational efficiency and enhance the organization’s competitive position.

• Ensure Salesforce is embedded into core business processes, from onboarding and servicing to risk management and compliance.

• Partner with Compliance, Infosec and Data Security teams to ensure CRM initiatives meet regulatory standards (e.g., FCA, GDPR).

• Oversee the architecture, configuration, and integration of Salesforce with other core enterprise systems.

• Drive innovation through automation, AI, and analytics capabilities within the platform.

• Ensure platform scalability, security, and compliance with regulatory standards (e.g., GDPR, FCA, DNB).

• Establish and lead CRM governance forums to manage roadmap prioritisation, data quality, and platform standards.

• Define and track KPIs to measure CRM effectiveness, adoption, and ROI across the Group.

• Ensure robust change management and training programmes to support user adoption.

• Develop and lead a high-performing CRM team, including Salesforce architects, product managers, and analysts on day-to-day operations, to drive product development, prioritization and product backlog management.

• Foster a culture of collaboration, continuous improvement, and customer-centricity.

• Proven track record of success in a similar role, leading CRM strategy and Salesforce platform management in a regulated industry (preferably banking or fintech).

• Strong technical understanding of Salesforce architecture, capabilities and ecosystem (Apex, Lightning, Service Cloud, Experience Cloud).

• Experience with Salesforce deployment tools (e.g., Gearset, Copado) and integrations (e.g., Jitterbit, Docu Sign).

• Salesforce certifications (Administrator, Advanced Admin, Sales/Service Cloud Consultant) highly desirable.

• Excellent leadership, communication, and stakeholder engagement skills.

• Strategic thinker with a data-driven mindset and passion for customer-centric innovation

• We're flexible – We support a culture of flexibility which allows our employees to achieve a strong work-life balance.

• Offices – Work in a way that works for you – whether that’s in the Amsterdam office, at home, or hybrid.

• Holiday – 27 days of annual leave per year, plus public holidays.

• Work abroad – You have the flexibility to work outside of the Netherlands for up to 30 days in a rolling 12-month period.

• Socials – Regular social events open to all.

• Holiday swap – Option to swap your bank holidays to any other day of your choice.

• Wellbeing – long term disability cover and accident cover.

• Bigger than Clear Bank – Take a couple of…