Senior Principal User Researcher – Trust- solutions

Position: Senior Principal User Researcher – Trust-based solutions
Location: Greater London

** Senior Principal User Researcher – Trust-based solutions (Life Lock and Money Lion)
** About Gen We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, Life Lock, Avira, AVG, Reputation Defender and CCleaner – unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity.

When you're thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality – it's the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #Team Gen.
** How We Work
** Our hybrid work style (3 days in the London) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
** About the role
** As a
** Senior or*
* **** Princi
* * pal User Researcher
** at Gen, you’ll shape the research strategy for our
** Trust-based solutions
** pillars (Life Lock and Money Lion). These are fast-evolving, high-impact areas that require not only excellent research craft but also the ability to influence direction at a strategic level.

You’ll uncover insights that guide product strategy, improve the user experience, and support long-term innovation across fintech and privacy-related products. Ideally, you bring experience in
** fintech** (and, if possible, familiarity with the
** U.S. financial system**), enabling you to hit the ground running in this domain.

This is a senior role: you’ll work closely with product, design, engineering, and senior leaders across both the U.S. and Europe. That means being
** culturally aware
** and adaptable to different communication styles (from the U.S., UK, Germany, and Czech Republic). You’ll thrive in complex stakeholder environments, where strong voices and competing priorities are the norm — and where research can make the difference between opinion and clarity.

You’ll also bring
** deep AI fluency** — not just comfort with tools, but the ability to apply AI creatively and responsibly in research. We’re looking for someone the team (and company) can
** learn from**, helping us raise our bar on how we leverage AI in research and product thinking.
** What you will do in this role**
* ** Lead and own the research strategy
** for Privacy and Financial Wellness, ensuring user needs directly shape product roadmaps.
* Plan and conduct generative and evaluative research using qualitative methods, in collaboration with quantitative partners.
* Translate research findings into clear, actionable insights and strategic recommendations.
* Build trust and alignment across diverse global stakeholders, navigating strong opinions with confidence and diplomacy.
* Adapt communication and influence styles across different cultures (U.S., UK, Germany, Czech Republic).
* Present and
** tell compelling stories
** that inspire teams and executives to act.
* Coach and mentor other researchers, strengthening the research culture at Gen.
* Become a trusted advisor to senior leaders, influencing long-term product direction.
* ** Support and guide two less senior researchers
** in their projects — offering coaching, feedback, and direction to help them grow and deliver stronger outcomes (while not being a formal line manager).
** What you'll need to be successful in this role
*** A proven track record in
** user research for digital products** (we’re open on exact years; what matters is the impact you’ve made).
* ** Fintech experience is essential**, with bonus points if you’ve worked with the
** U.S. financial system**.
* Experience leading end-to-end research and shaping strategy in complex product areas.
* Outstanding
** stakeholder management skills** — able to handle senior, strong-willed, or “difficult” partners while keeping research focused and impactful.
*…