VP, Business Development Corporate Liquidity

Location: Greater London

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.
** Come join us in delivering better outcomes for our clients around the world!**# About the department

The Digital Assets team sits within Franklin’s Innovation Research, Strategies & Technologies group (FIRST), driving the firm’s leadership in emerging digital‑asset capabilities. The team works closely with colleagues across institutional liquidity, distribution, product, and investment functions to deliver integrated solutions for global clients. Joining this team means working in a collaborative, forward‑thinking environment where you can deepen your expertise in both traditional and digital liquidity strategies while helping shape the future of corporate treasury innovation.

Leveraging the Digital Assets teams’ leadership in the digital assets ecosystem, in combination with the strength of the Institutional Liquidity business, the VP of Business Development will lead sales strategy and execution primarily for Franklin Templeton Digital Assets’ corporate liquidity solutions, but with a broad focus on distributing Franklin Templeton’s digital and traditional liquidity solutions to corporate treasurers, CFOs, and liquidity management teams.

The role requires a strong blend of digital asset expertise, experience in the U.S. and international MMF industry and in delivering a comprehensive suite of liquidity, ultra-short and short-duration investment strategies, institutional sales leadership, and the ability to build trusted relationships with senior decision-makers across corporates, exchanges, and financial institutions.# How you will add value
*** Core Responsibilities
**** Represent Franklin Templeton Digital Assets as its senior ambassador for corporate liquidity and treasury, elevating the firm’s presence across top industry forums, associations, and conferences.
* Partner with Institutional Liquidity to deliver the firm’s full range of digital and traditional short-term investment solutions
* Collaborate across distribution channels e.g. institutional and wealth, to identify cross‑selling opportunities.
* Deliver thought leadership to corporate treasury audiences.
* Cultivate relationships with industry associations, consultants, and service partners.
* Maintain strong relationships with CFOs, treasurers, liquidity managers and strategic partners.
*** Strategic Responsibilities
**** Lead commercial negotiations and onboarding processes.
* Develop and execute the sales strategy for iBenji corporate liquidity solutions.
* Support growth in traditional liquidity offerings.
* Manage the full sales cycle from prospecting to closing.
* Build and manage a high‑quality revenue pipeline.
* Partner with product and investment teams on client‑aligned solutions.
* Grow adoption among existing clients.
*** Team & Collaboration
**** Collaborate with Marketing to create targeted content and education.
* Partner with Client Servicing to ensure a seamless client experience.# What will help you be successful in this role
*** Experience, Education & Certifications
**** Strong institutional sales experience with corporate finance stakeholders.
* Expertise in digital assets, liquidity management, or trading operations.
* Bachelor’s degree; advanced degree preferred.
* Proven success selling complex financial solutions.
* Established network across global treasury markets.
* Excellent communication and public‑speaking skills.
*** Technical Skills
**** Proficiency in CRM and sales‑enablement platforms.
*** Soft Skills
**** Proactive, energetic, and highly client‑focused.
* Comfortable operating autonomously in a fast‑paced environment.

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