Senior Market Communications & Ticketing Manager

About The Role

Reporting to:
Project Director, Fuse Events Team

Fuse is seeking an experienced Ticketing & Market Communications Lead with a passion for Sport & Entertainment, to join a team delivering a major Rugby World Cup 2027 sponsorship for one of our clients – Asahi Super Dry.

The Market Comms & Ticketing Manager will play a key role in the management of Asahi’s partnership with World Rugby. With proven experience in major events, ticketing, guest management systems and guest registration, the role will lead the relationship with client and rights holder, providing strategic guidance and insight to set up the partnership from a ticketing and communications perspective.

You will have two direct reports who will support you in the requesting, ordering, confirming and distribution of all tickets for Asahi across all 52 matches as well as the day to day management of the ticketing & guest management system, proactive communication with markets a well as the management of a shared inbox.

The ideal candidate will have a positive & flexible can‑do attitude, be comfortable managing conflicting priorities and workloads. A working knowledge of World Rugby ticketing systems is preferred but not essential.

• Close liaison with Project Director to ensure the smooth delivery of the project and meeting of client KPIs
• Creation, on‑going management, and circulation of project management tools including project plans, status documents related to the project
• Line management of up to 2 (freelance) Market Communication & Ticketing Managers
• Developing a thorough understanding of the RWC 2027 partnership and number of tickets/assets available.
• Acting as a contact and point of escalation with the client and rights holders, where required.
• Creation of client presentations and documents, as necessary
• Update guest programme budget, as required, providing regular updates to the Project Director

• Manage the day‑to‑day running of the guest management & ticketing system and reporting
• On‑going management, and circulation of project management tools including project plans and status documents related to the project.
• Understand processes and procedures for all possible changes to guests, guest programmes and travel.

• Oversee the team responsible for all market communications via market leads including; supporting local market leads with use of the online guest management system and shared mailbox management.
• Creation and distribution of all market communications via market leads and point of contact for key stakeholders.
• Supporting local market leads with use of the online guest management system.
• Mailbox management as required.
• Presence on relevant local market and Asahi client calls
• Monitor and check all relevant guest information as it is entered to ensure all data is accurate and up to date
• Producing market specific itineraries as required
• Creation of personalised itineraries for Exec / senior stakeholders as required
• Creation of reports and liaise with the operational, branding, hotel and transport teams as required
• Liaise with (Fuse) transport team to ensure all guest movements are suitably managed based on guest data
• Support (Fuse) ticketing team as required, to ensure all package requirements are fulfilled

• On‑site dates to be discussed (in line with programme requirements)
• Understand processes and procedures for all possible changes to guests, guest programmes and travel
• Onsite change management and distribution of changes / updated reports to relevant parties
• Support the Project Director with post event reconciliations, as required
• Managing guest feedback post event and reporting, as required
• Providing detailed post event reports to both Fuse & Asahi

• Assisting with other ad hoc projects and events as requested by the Project Director

• Experience in account management and sport sponsorship is desired, specifically in managing partnerships, ticketing and hospitality
• Experience with online ticketing portals and guest management systems is desired.
• Excellent project management and multitasking skills, with the ability…