Senior User Acquisition; UA Manager - Racing

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include Farm Ville™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter:
Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools.

You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.

We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.

• Plan, create and manage new user acquisition, and retargeting campaigns on paid social (Facebook, Google, Snapchat, Tik Tok) and ad network platforms (i.e. Unity, Applovin, Vungle)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
• Develop relationships with advertising partners and networks to test new traffic sources
• Conduct industry research and present actionable findings
• Partner with the ASO (App Store Optimization) and CRM teams to ensure cohesive user growth and retention strategies
• Partner with creative and design teams to conceptualize and test ad creatives, including videos, playables, and static assets
• Leverage data insights to guide creative direction and identify top-performing concepts

• Experience in media buying for mobile games
• Strong, problem solving, and critical-thinking skills and experience working in metrics based environment
• Experience in using advanced and privacy-safe mobile measurement approaches
• Experience and a desire to do both strategic planning and day-to-day execution and optimization
• Outstanding communication and client skills, both written and spoken, to work effectively with all stakeholders
• Ability to manage multiple projects simultaneously within tight deadlines

• Experience scaling games to top 100 grossing
• Strong background in creative strategy: ideation, testing frameworks, and performance-driven iteration
• Experience working with playables, UGC, and influencer-style creatives.
• Background in live-ops UA (events, seasonal campaigns, re-engagement)
• Experience launching and scaling games globally, including Tier-1 and emerging markets.
• Experience collaborating closely with product, monetization, and data teams to drive growth.
• Strong understanding of LTV modeling, cohort analysis, and ROAS forecasting.

• Competitive salary and discretionary annual bonus scheme
• 26 days holiday, plus bank holidays & 2 paid personal days
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a…