Digital Planner – Paid Media; Social

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, Golf Now, Golf Pass, and Sports Engine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content.

The spin-off is expected to be completed during 2025.



Job Description

The Digital Planner will be responsible for the day-to-day planning, execution, and optimisation of performance marketing initiatives, primarily across paid social channels, aligned with the business's customer acquisition strategy.

As part of the in-house media buying team, this role will translate strategic objectives into actionable plans, ensuring the effective implementation of paid media campaigns. The Digital Planner will take a hands-on approach to campaign execution alongside a Performance Media Executive, actively managing performance, optimisations, and reporting to drive growth and efficiency.

Working closely with cross-functional teams, this role will collaborate with team members managing paid search, programmatic, and organic media to incorporate their insights into plans for performance paid social, ensuring broader alignment across marketing functions.

The ideal candidate will be a passionate and results-driven digital marketer with a deep understanding of performance marketing, a strong analytical mindset, and the ability to balance technical expertise with creativity. A keen interest in reality TV is a plus, as it will help inform campaign strategies and optimisations.



Key Responsibilities

Campaign Strategy & Execution

• Work closely with the Senior Digital Manager to plan, execute, and optimise paid media campaigns in line with acquisition and growth objectives.
• Ensure campaign structures, targeting, and creative executions align with business priorities.
• Liaise with the team's Executive to oversee campaign setups, troubleshooting, and performance management.

• Continuously monitor and optimise campaigns to improve key performance indicators (KPIs) such as CTR, CVR, CPA, and ROAS.
• Work with the Senior Digital Manager to own and evolve the team's test & learn agenda, ensure proper measurement for conversion and consideration lift is in place. Share insights with the immediate team and feed into the team's reporting.
• Maintain strong account hygiene, ensuring campaigns are structured for long-term efficiency and scalability.
• Use in-house analytics tools to track performance trends, derive actionable insights, and report on campaign effectiveness. Additionally, the role has an expanded remit in collaboration with Brand Marketing for the planning and execution of quarterly digital ATL campaigns, offering the opportunity to oversee and execute full-funnel complementary campaigns.

• Manage…