Creator Campaign Strategy Manager

Creator Campaign Strategy Manager – Tik Tok LIVE – London

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About The Team:
The Tik Tok LIVE Operations team is obsessed with everything related to LIVE content — from creator growth and community engagement to campaign design and platform innovation. Our mission is to empower creators to build a creative, engaging, and safe space for all users while driving sustainable growth through high‑impact LIVE campaigns.

We are seeking a Creator Campaign Strategy Manager to design, execute, and optimize LIVE campaigns across Southern European markets, with a focus on Greece, Portugal, and Croatia. This role will combine creative thinking, data‑driven strategy, and operational excellence to enhance creator engagement and revenue performance.

You will play a key role in shaping Tik Tok LIVE’s campaign strategy by designing goal‑driven programs for creators of all tiers, analyzing performance data, and driving continuous improvement across multiple regions.

• Create, plan, and execute goal‑driven LIVE campaigns tailored to all creator tiers for assigned markets (Greece, Portugal, Croatia).
• Analyze campaign performance, identify key trends and gameplay patterns, and present insights to continuously improve campaign design and outcomes.
• Collaborate closely with local creator and agency teams to ensure creator education, engagement, and maximum participation rates.
• Work cross‑functionally with revenue, product, and creative teams to enhance campaign effectiveness and overall LIVE experience.
• Partner with product teams to develop innovative campaign ideas and new ways to engage audiences and creators on LIVE.
• Contribute to revenue growth strategies, monitoring campaign impact on performance and monetization metrics.
• Provide data‑driven insights to inform strategic planning, creator selection, and content direction.
• Stay ahead of LIVE and creator industry trends, identifying new opportunities for creative engagement and growth.
• Be creative, proactive, and champion new campaign ideas that inspire both creators and users.

• Bachelor’s degree or above.
• At least 2 years of experience working in creator and campaign management.
• Excellent analytical skills with the ability to analyze large datasets, spot trends, and translate findings into actionable strategies.
• Strong problem‑solving abilities with a keen eye for detail and data interpretation.
• Excellent communication and presentation skills in collaborative, cross‑functional environments.
• Proven ability to work in a fast‑paced, evolving environment, adapting to change and ambiguity.
• High fluency in English in written and spoken.
• High proficiency in oral and written Greek, Portuguese, or Croatian to manage Greek, Portuguese, or Croatian campaigns and engage with creators in assigned markets.

• Proven experience in campaign planning, strategic operations, data analysis, and creator management.
• Previous background in live streaming or entertainment operations is preferred but not required.
• Creative thinker with an entrepreneurial mindset and a passion for LIVE content and creator ecosystems.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.