Product Manager- PlayValley Division Limassol, Cyprus United Kingdom PlayValley

The mission of a new IP division within Outfit7, called Play Valley, is creating new IPs through rapid prototyping and bold experimentation.

We are looking for a Growth Product Manager with a passion for gaming and a deep curiosity for data. In this role, you will connect the dots between user acquisition funnels and in-game metrics, turning raw data from casual game prototypes into actionable insights. You’ll evaluate whether a game has real potential, explain why, and guide changes to UA campaigns, audiences, channels, and even in-game features to enhance growth.

You will be the bridge between creative prototypes and UA execution, ensuring high-quality traffic reaches games that engage and retain players. This is a role for someone motivated, analytical, and excited to shape the growth of a casual gaming portfolio.

• Provide the technical instructions for theUA team. You’ll be the one to spot when a campaign is wasting money on low-quality placements and propose the most viable course of action.
• Handle the data side of early market validation tests. You'll set up the tracking, monitor the results, and report back on whether a casual game prototype has the prospect to scale.
• Identify Funnel Leaks - in case of a gap between the games, countries, audiences, you are the one who digs into the cohorts. You’ll find out if it's a technical bug, a targeting mismatch, or a game issue.
• Be the link between ads and in-game metrics. You’ll build the reporting that proves which specific ad creatives are bringing in players who actually play, which indicators show potential, and why cohorts perform differently.
• Push the UA team to move beyond "cheap clicks" and vanity CPIs. You’ll guide them toward building a profitable product and find players who actually fit the casual game mechanics at hand.
• Collaborate with Distribution and Product teams to identify opportunities to improve distribution.
• Develop robust experimentation frameworks and perform analyses to support profit growth and distribution optimization.
• Advise the Marketing team on test design and experimental setups based on data insights.
• Analyze results from various experiments and tests.

• Being able to make decisions based on data and measurable results rather than intuition or opinion.
• Having the ability to optimize growth funnels and acquisition strategies for profitability, focusing on finding high-quality, engaged players.
• Understanding advertising algorithms deeply and knowing which levers to pull to improve campaign performance and efficiency.
• Demonstrating analytical objectivity and the confidence to recommend ending a project or prototype that doesn’t meet market validation benchmarks.
• Possessing expertise in casual gaming and knowing performance benchmarks for casual and puzzle titles.
• Being able to distinguish between high-volume hyper-casual traffic and high-retention casual audiences and act based on these insights.
• Communicating complex findings clearly and effectively to various audiences, including company leadership, using actionable insights.
• Structuring complex analyses into coherent frameworks and translating large datasets into practical, data-driven recommendations.

• 3+ years of hands-on experience in mobile gaming analytics or growth, with advanced skills in SQL and querying Big Query independently.
• Highly proficient with analytics and visualization tools such as Firebase, Tableau, Looker Studio, and advertising dashboards like Meta and App Lovin.
• Possessing deep, practical experience with MMPs, particularly Singular, and knowing how to map users to in-game milestones.
• Having a proven track record in running the data side of soft launches or market validation tests for casual games and helping titles scale from prototype to global launch.
• Being familiar with UA execution, including extensive experience in Meta Ads Manager and other advertising tools, and understanding the trade-offs between broad targeting, ROAS optimization, and targeted campaigns.
• Having strong auction and market intelligence, including knowledge of CPM and CPI variations across…