Sportsbook & Casino CRM Executive

Who We Are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Our brands and sites include market movers and shakers like Bally Bet, Vera&John, Virgin Games, Jackpot Joy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

At Bally’s Interactive we are looking for an energetic and passionate Sports book & Casino CRM Executive to join our CRM & Player Engagement team. The successful candidate will be at the heart of executing innovative and commercially impactful multi-channel CRM marketing campaigns across Sports book & Casino. You will own the campaign delivery process from the initial briefing through to comprehensive reporting, ensuring that our commercial goals are met by delivering campaigns that are both engaging and effective.

Braze expertise and strong cross‑functional stakeholder management are key requirements to ensure our multi‑channel campaigns (email, push, SMS, in‑app/ on‑site, direct mail and more) across the entire lifecycle are executed successfully and meet business goals, such as increased player engagement, retention and lifetime value across our UK & Ireland brands.

• Translating campaign briefs into actionable plans, providing expert input on campaign strategy and execution.
• Orchestrating and governing the end‑to‑end CRM campaign lifecycle—including planning, build, execution, and measurement—across multiple channels.
• Leading the automation of both new and existing campaigns, leveraging a test‑and‑learn methodology to continuously optimise performance and drive efficiency.
• Configuring and managing onsite assets, offers, and rewarding mechanisms via content management systems and loyalty platforms.
• Planning and delivering timely, relevant campaigns aligned with the sporting calendar and topical events to maximise customer engagement.
• Owning and overseeing rigorous campaign QA and approval processes, ensuring flawless delivery, adherence to brief, and consistency with agreed SLAs.
• Delivering final campaign sign‑off and conduct robust performance evaluations—sharing campaign results, key insights, and recommendations with stakeholders.
• Partnering with CRM Operations and cross‑functional teams to enhance personalisation and automation capabilities; develop advanced segmentation and customer data points as needed.
• Supporting the wider CRM & Player Engagement strategy, maximising the impact and efficiency of player communications.
• Providing data‑driven campaign reports, analysis, and actionable insights to key stakeholders.
• Acting as a primary CRM stakeholder for non‑campaign projects, supporting improvements across CRM processes and systems.
• Building strong working relationships with key teams across CRM & Player Engagement, Acquisition & Digital, Creative Studio, Data, Product and Mar Tech.

• Experience in multi‑channel CRM campaign delivery (preferably with Braze).
• Braze experience in building, orchestrating, and measuring multi‑channel campaigns, driving segmentation, personalisation, and performance optimisation.
• Experience & interest in Sports Betting / iGaming industry.
• Experience in managing CRM campaigns with a focus on multi‑channel.
• Deep Knowledge of Sports Betting, particularly Football & Racing.
• Strong attention to detail & numerical skills.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively with cross‑functional teams.
• Positive attitude and strong resilience to handle problems and barriers to meet objectives.
• Personable, friendly and communicative.
• Flexible, adaptable, able to think creatively & decisively as plans evolve and events unfold.
• Keep a customer‑first mindset and use regular experimentation to analyse player behaviours, informing your decisions.
• Passionate about gaming, sports & digital marketing.

• Annual leave
• Pension plan
• Health…