User Acquisition; UA Manager - FTC

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind‑bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan‑favorites and latest hits include Farm Ville™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter:
Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

6 month fixed term contract

Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take‑Two Interactive family. We do things differently here: we work in small self‑managing teams, giving you an incredible amount of ownership, autonomy, and impact.

At Gram, everyone is expected to have a razor‑sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.

As a User Acquisition Manager, you will oversee our large‑scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven‑figure monthly budgets to acquire new and engaged players for our portfolio of top‑grossing IAP games.

As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper‑casual, RPG and sports.

At Gram we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home.

• Lead user acquisition strategy and performance‑based media buying on SDK ad networks, social and programmatic platforms
• Work closely with product teams, senior stakeholders, and network account managers
• Conduct thorough analysis and cooperate with in‑house design team on new concepts
• Assist in forecasting and management of a multimillion‑dollar budget
• Lead inter‑departmental projects to deliver innovative solutions and business performance improvements
• Identify and develop new partner and platform opportunities to drive increased performance over time
• Perform analysis to spot opportunities and trend changes for the UA activities
• Stay ahead of industry best practices and competitor trends
• Represent the studio at international conferences and events

• Experience managing ad network campaigns
• Experience in mobile user acquisition and KPI driven analysis
• Experience launching new games/apps and maintain multiple live products at scale
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
• Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
• Expert with Excel functions (v‑lookup and pivot tables)
• Extremely organized and high level of attention to detail
• Analytical and metric driven

• SQL knowledge
• Mobile gaming and free‑to‑play experience

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
• Life insurance and a favourable pension scheme
• Healthcare cash plan including dental and optical coverage
• Amazing tech to work with and consoles to play and relax…