CRM Executive

Customer Relationship Management (CRM) Executive

London, England, United Kingdom

Entry level

Full-time

Marketing

Gambling Facilities and Casinos

We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward‑thinking team‑players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as reporting on our main KPIs.

• Execution & ownership of all casino & High Value Customer CRM campaigns
• Manage the casino automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
• Ownership of main casino loyalty programmes (Prize Wheel & Weekly Rewards Club), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
• Own and execute large seasonal campaigns (e.g., Summer & Christmas specials), which are used in both acquisition & retention channels
• Execute additional adhoc campaigns around new game releases, leaderboards & cashback specials
• Increase Retention Rates & Player Values of High Value Customers by executing strategic changes and additional sub‑campaigns in collaboration with the High Value Customer team
• Management of the primary High Value Customer loyalty programme (Elite Club), ensuring this is regularly refined and tested to deliver against Retention Rates & Player Value goals
• Supporting the High Value Customer team in utilising our world class sponsorship assets
• Managing a range of communication tools – email, SMS, push notification, in‑app messaging
• Managing content creation with the help of the creative department
• Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
• Competitor analysis to better understand our positioning in the market

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross‑functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• A passion for CRM and data insights
• Project management and delivery focused
• Ability to multi‑task and manage multiple assignments whilst liaising with a variety of stakeholders

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Knowledge of casino game types
• Exposure and good knowledge of a content management system

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

• We’re dedicated to your supergrowth. Our comprehensive…