Group Marketing Director

Job Summary

Hybrid (UK) with travel to London 1 day per week | Competitive Benefits & Private Healthcare

The Group Marketing Director will lead Helix International Ltd to the next phase of expansion by unifying marketing, brand, and commercial operations into a single performance‑led growth engine. Operating within a Private Equity‑backed environment, this role is critical to accelerating visibility, strengthening market positioning, and delivering qualified demand across the group of specialist businesses delivering market‑leading risk, compliance and safety solutions across the built environment and workplace sectors.

Leading a small team of 3 marketing specialists, you must adopt a highly hands‑on approach, balancing strategic ownership with day‑to‑day execution and translating board‑level growth strategy into measurable commercial impact s is an outstanding opportunity for an ambitious senior marketing leader ready to step into a broader Group‑level growth mandate within a fast‑scaling PE‑backed platform.

Helix International Group is a leading group of specialist businesses delivering market‑leading risk, compliance and safety solutions across the built environment and workplace sectors. We are committed to creating trusted, innovative solutions that help organisations meet ever‑evolving regulatory and operational challenges. Through our consulting services, software platforms and technical expertise.

Our Group includes established brands:

• Ark Workplace Risk – consultancy and risk software tailored to complex‑built environments.
• QUOODA – advanced risk, compliance and safety management software.
• Firetecnics Systems – independent fire safety consulting, design, installation and maintenance specialist.

• Brand Leadership & Market Visibility — Position Ark as the market benchmark for highly differentiated technical quality, service excellence, and trusted partnership.
• Content, PR & Media Strategy — Deliver an aligned content calendar with thought‑leadership, case studies, and expert commentary in >10 key media outlets including Property Week and Estates Gazette.
• Demand Generation & Lead Nurture — Develop and optimise MQL/SQL pipelines using CRM, automation, and AI‑enabled targeting across 7,000+ contacts and 3,000+ organisations.
• Events & Partnerships — Plan and deliver 40+ events annually (own, partner, and industry) including webinars, conferences, white papers, round tables and strategic collaborations, maximising ROI from sponsor ships and participation.
• Digital & Technology Enablement — Lead digital strategy across all platforms, working with IT and AI teams to enhance automation, analytics, and multi‑channel reach.
• Content Innovation & Media Production — Use advanced libraries, digital tools, and emerging technologies to create high‑quality images, videos, podcasts, and interview content that reinforce Ark’s market authority and thought leadership, where l high‑complexity work with creative freelancers.
• Sales Enablement & Collateral — Maintain brand‑aligned materials for the commercial and technical teams to support conversion and client engagement.
• Stakeholder Collaboration — Work with technical experts, consultants, and leadership to translate deep expertise into high‑impact market content and client communication.
• CRM Data Integrity & Automation — Deliver a clean, accurate CRM system by establishing data standards, conducting regular hygiene reviews, and leveraging automation tools to ensure consistent quality across all contact and account records.
• Product Marketing — Own the go‑to‑market strategy for Ark’s industry‑leading Quooda software platform.

• Experience: Extensive experience in B2B marketing or commercial operations, ideally within property, professional services, or built‑environment technology sectors. Proven track record of scaling brand visibility, lead generation, and growth.
• Autonomy & Drive: Operates with high self‑direction, thrives on stretch targets, and delivers at speed without supervision.
• Strategic Execution: Converts board‑level strategy into tactical campaigns and measurable commercial results.
• Commercial Acumen: Deep understanding…