Digital Product Design Lead

Location

Hybrid – Minimum 3 days/week in our Holborn office, London (EC1N 2TD
)

£75,000 - £80,000 dependant on skills and experience s

At Premier Inn, we believe that a great night’s sleep can change everything. As the UK’s largest hotel brand with over 800 locations, we’re on a mission to make every stay seamless, comforting, and memorable. Now, we’re looking for a Lead UX Designer to join our dynamic Digital Product team and redefine how millions of guests experience our brand online.

This is more than a design job — it’s a chance to lead the transformation of our digital guest journey. From dreaming about a getaway to checking in with ease, you’ll craft experiences that are intuitive, delightful, and unmistakably Premier Inn.

• Lead the vision for UX across our web and mobile platforms, creating experiences that are simple, elegant, and impactful.
• Champion the guest journey — from discovery and booking to check-in and beyond — ensuring every touchpoint reflects our brand’s warmth and reliability.
• Collaborate cross-functionally with brand, product, and engineering teams to build and evolve our design systems and visual language.
• Inspire and influence — present your work to stakeholders and senior leadership, guiding strategic decisions with clarity and creativity.
• Solve real problems — dive deep into user insights and data to design solutions that make every interaction feel effortless.

You’re a strategic thinker, a passionate designer, and a natural leader. You thrive in fast-paced environments and know how to turn complex challenges into elegant solutions.

• Deep understanding of eCommerce, digital product development, and agile methodologies.
• Expertise in interaction design, visual/motion design, and user research.
• Mastery of tools like Figma, Miro, and prototyping software.
• Strong communicator — able to translate technical and commercial concepts into compelling design narratives.
• Experience building and scaling design systems in high-traffic digital environments.

• Proven track record in senior product design roles with a standout portfolio.
• Experience leading UX strategy and alignment sessions with stakeholders at all levels.
• Significant hands‑on experience designing complex interfaces for web and mobile applications.

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.