Customer Marketing Lead

What We Are Building At Conveo

Conveo is the AI research platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate across insights, marketing, and product teams.

The current/traditional research methods companies rely on are slow, expensive, and superficial. Running great research also requires expertise which is a blocker to many companies. That directly affects how well companies understand their customers and how well they can serve them.

You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives. Our team has the combination of decades of market research knowledge, incredible engineering ability, and experience building companies.

• We truly care about our clients and the problem we solve. That means we humbly go the extra mile every time.
• We work hard and we have fun.
• To keep our quality bar incredibly high, we want to execute with the smallest possible team.

As our Customer Marketing Lead, you will turn our customer base into a growth engine.

This is not a “collect testimonials when asked” role.

This is not “write case studies once a quarter.”

You build a machine that produces:

• high-quality case studies (not generic, real outcomes)
• testimonials that feel credible and specific
• customer quotes we can reuse everywhere
• reference program + review flywheel
• customer story bank by ICP/vertical/use case

Customer marketing isn’t just external. It accelerates expansion by:

• helping customers internal-sell Conveo
• building assets that land with their stakeholders
• enabling exec conversations and deeper adoption
• making outcomes visible across their org

You work with CS/AMs to identify the leverage points, and you create the assets that unblock growth.

You create customer visibility that feels exciting and high-status:

• on-stage talks
• webinars
• co-authored content
• research spotlights
• mini-docs / video testimonials
• customer dinners / side-events
• awards / recognition plays

You do this with taste. The goal is for customers to be proud to be associated with Conveo.

You identify and nurture:

• power users
• champions
• exec sponsors
• “public voices” inside customer orgs

You know who can speak, who can refer, who can present, and who can help us win the next 10 deals.

You treat customer marketing like a measurable engine:

• outputs shipped
• customers activated
• content created
• assets used by GTM
• expansion influenced
• inbound driven
• pipeline supported

You don’t wait to be asked. You run the machine.

• Proven experience in customer marketing, advocacy, customer storytelling, or equivalent
• Extremely strong writing and narrative instincts
• High agency: you identify opportunities and move without permission
• Comfortable working directly with customers and senior stakeholders
• Strong project management: you can drive assets and approvals without slowing down
• Great taste: you can make customer content feel premium, not corporate
• Pragmatism: 80/20 + know when something needs to be slick and when your audience prefers rough
• Ability to create lightweight design/asset work without dependencies
• Experience working with enterprise accounts and exec stakeholders
• Experience producing customer video content

• One customer story asset you created (case study, video, webinar, narrative, deck, etc.)
• A 10-line breakdown of why it worked
• A short draft: “How would you turn one happy Unilever champion into 5 expansion opportunities + 3 pipeline assets?”

• Customer-obsessed, but business-first
• Confident and proactive
• Low ego, high standards
• Comfortable pushing for outcomes (without being annoying)
• Can handle ambiguity and still ship consistently
• Thinks in systems and leverage

• Experi…