Associate Director, Creative FTC;

Overview

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester. Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

We  looking for an ambitious Associate Director, Creative to join the team and help us continue to deliver award-winning results for our clients.

Impression were recently ranked fourth in UK  Best Workplaces  for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

As Impression  Performance Creative Lead, you  be a strategic advisor and thought leader, guiding the production of high-performing, evidence-backed creative across all digital channels. You will leverage your expertise to develop creative work that solves our clients’ commercial challenges, managing accounts and inspiring the agency to evolve its ability to deliver creative that drives measurable business results.

You are a strategic thinker with a passion for using performance evidence to raise the standard of creative excellence, ensuring our clients stay ahead of the curve in a fast-evolving digital landscape. This role demands a unique blend of creative vision, technical proficiency in automation, and the ability to lead cross-departmental collaboration between creative and media teams.

In addition to managing client projects, the role will support the Commercial team and the wider agency with responsibilities including training, service innovation, marketing, and pitching. Your focus will be on the intersection of creative and data, publishing original content that demonstrates how innovative creative methodologies and automation drive industry-leading performance.

• Strategic Creative Direction:
  Move beyond the initial brief to identify the core commercial and performance challenges that creative must solve to unlock client growth. Define clear creative principles and testing roadmaps, rooted in audience insight and performance evidence, that can be executed effectively across all digital formats.
• Performance Brand Guardianship:
  Act as a strategic consultant for senior clients, ensuring creative work is consistent yet optimised for high-intensity performance environments.
• Creative Automation Architecture:
  Design and oversee the implementation of large-scale automation workflows, integrating creative production with client tech stacks to deliver personalized content at scale.
• Commercial Narrative & Influence:
  Transform technical creative challenges into persuasive business stories, linking creative execution directly to the client  bottom line to secure senior investment.
• Technical Methodology Innovation:
  Pioneer new, evidence-based testing frameworks and methodologies that unlock performance gains where standard industry tactics have plateaued.
• Cross-Functional Alignment:
  Lead the collaboration between Strategy, Paid Media, and Client teams, making trade-offs explicit to ensure creative decisions support both performance and delivery volume.
• Industry Authority:
  Represent the agency  strategic expertise externally through opinionated thought leadership and industry engagement to build market reputation and inbound interest.
• We are open to candidates who are either looking for a full time or part-time role.

• Expert proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) with extensive experience in creating high-converting assets for Paid…