Social Media Lead; Digital Publisher

We’re hiring a Social Media Lead for a social-first publisher with a large global audience across Tik Tok, Instagram and You Tube.

This role sits within the core content team and focuses on shaping the strategy behind the content being produced, not just managing social channels.

• Define and evolve the short-form content strategy across Tik Tok, Instagram Reels and You Tube Shorts
• Analyse performance data to identify formats, themes and storytelling approaches that drive views and engagement
• Work directly with founders, producers and editors to shape content direction before production
• Develop repeatable content formats that can scale output and audience growth
• Monitor trends and platform behaviour to inform new content ideas
• Provide clear feedback to creative teams on hooks, pacing, narrative structure and retention

• Experience developing content strategy within a digital publisher, social media company or creator-led media business
• Strong understanding of short-form video performance (hooks, watch time, retention, sharing)
• Experience working closely with creative teams producing social video content
• Experience operating at Senior Manager / Lead level within a content or social team

• Shorts Lead
• Senior Social Creative
• Social Media Strategist within a publisher
• Audience or Content Strategy Manager

MUST have experience in a digital publisher working on original content.

If this sounds like you - please apply here!