Social Media & Content Executive

The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans across fashion, home, entertainment, lifestyle, and consumer goods categories. For over 50 years, Smiley has spread optimism and creativity through innovative, iconic products that remind people of the power of a smile. We are a dynamic team with a passion for creativity and storytelling, and we celebrate diversity in an inclusive, learning-focused environment.

Smiley Movement is a non-profit community interest company powered by The Smiley Company. Its mission is to inspire positive change through media, events, and digital content that highlight good news and support charities and impact-led initiatives.

The Smiley Company is looking for a passionate and ambitious Social Media & Content Executive to join our team. This is a hands-on opportunity to gain in-depth experience in social media management, and creative content development for a global brand.

In this role, you will support the Smiley social team across a wide range of projects, including the day-to-day management of the Smiley and Smiley Movement social channels. You’ll contribute to the creation and curation of engaging, social-first content, manage the content calendar, and deliver platform-appropriate copy that brings each brand’s personality to life. You will also help shape and refine Smiley’s tone of voice across its distinct brand identities.

As Social Media & Content Executive, you will play an important role in strengthening Smiley’s digital presence across multiple lifestyle categories, from fashion to beauty to home. Working closely with the Senior Social Media Manager, you’ll support campaign development, community engagement, and ongoing channel optimisation to drive meaningful results.

This role is perfect for someone enthusiastic, proactive, and highly organised, with a genuine passion for social media, emerging digital trends, and creative content production. If you’re excited to grow your skills in a fast-paced, collaborative environment, we’d love to hear from you.

• Own daily community management across all Smiley and Smiley Movement social platforms, including Instagram, Facebook, Tik Tok, Linked In, and Pinterest.
• Maintain a consistent, on-brand presence by responding to comments, DMs, and community interactions in a timely and professional manner.
• Monitor channel performance and audience sentiment, escalating opportunities or risks where needed.

• Confidently create social-first content, with emphasis on shooting and editing short-form video assets for Tik Tok and Instagram Reels.
• Deliver high-quality copywriting tailored to each platform, adapting voice and messaging for different brand identities - from high-fashion editorial storytelling for Smiley to purpose-led, impact-focused messaging for Smiley Movement.
• Curate, manage, and maintain a dynamic content schedule that drives consistent, high-impact storytelling across all channels.
• Work closely with internal teams to source assets, brief designers, and ensure content aligns with wider brand objectives.

• Support the Senior Social Media Manager in planning and executing social media campaigns across multiple brands.
• Identify relevant UGC creators, supporting briefing, content coordination, and asset delivery.
• Assist in monitoring campaign performance and gathering insights for optimisation.
• Use social listening, analytics, and scheduling tools (e.g., Sprout Social, Sprinklr) to track channel performance, content effectiveness, and community insights.
• Produce regular reporting dashboards, summarising key metrics, learnings, and recommendations for continual platform and content improvement.
• Stay informed of algorithm updates, platform behaviours, emerging features, and digital trends to enhance the strategic direction of each channel.

• Work both independently and collaboratively within a fast-paced, creative…