Senior Strategist

Analog Folk is a global next generation creative group that is purpose-built to help brands thrive in the post-digital age. We are proud to be a strategic partner to brands such as HSBC, L’Oréal, Galderma, Meta, Guinness and Costa Coffee and to have been awarded both Campaign Magazine’s Global Innovation Agency of the Year and a Contagious Magazine Pioneer.

We combine strategy, creativity and technology to help brands grow in a fragmented, fast-moving world. At the heart of our approach is a belief that brands must not only be seen, but felt, shared and experienced in ways that are culturally relevant, personally meaningful and consistently delivered.

We’re growing our London team and looking for people who don’t just culture, but interrogate it, question it, and help brands meaningfully participate in it.

Senior Strategists at Analog Folk are culturally curious, creatively ambitious and independently minded. They are critical thinkers who connect the dots between culture, technology, business and creativity, turning sharp insights into strategies that unlock bold, effective ideas.

This role places particular emphasis on social platforms as cultural systems and on turning signals from culture, communities and data into clear strategic direction for creative teams. You’ll therefore be deeply plugged into culture as it’s being created, from social platforms and creators to emerging tech and new behaviours. You’ll use that perspective to help brands play relevant, valuable roles in people’s lives.

This is a role for someone who thrives on thinking, questioning, and pushing ideas forward.

• Create culturally relevant, creatively ambitious and commercially effective strategies to help brands grow in a post-digital world.
• Unearth insight at the intersection of people, platforms, culture and brand to spot emerging behaviours, tensions and opportunities others miss.
• Act as a strategic catalyst in the creative process, writing clear, inspiring briefs and translating cultural insight, social behaviour and platform dynamics into motivating strategic frameworks and creative territories.
• Independently lead strategy for specific client brands, owning briefs and acting as the trusted strategic point of view for clients and internal teams.
• Lead social media, content and digital strategies that are platform-native, culturally resonant and grounded in a deep understanding of how culture moves now and where it’s heading.
• Stay on top of digital innovation, platform developments, algorithm shifts and emerging cultural signals, knowing what matters versus what’s hype.
• Conduct social listening, digital ethnography and community analysis, turning cultural and performance data into actionable insights that help optimise creative work across platforms and formats.
• Tell compelling strategic stories, writing and presenting work that inspires creatives, persuades clients and elevates thinking internally and externally.
• Ensure work delivers against client objectives, capturing learnings from both successes and failures.
• Play an active role in new business and contribute to the culture, ambition and creative standard of the agency.

• More culturally resonant, platform-native creative work across social and digital channels.
• Clearer, sharper strategic direction for creatives and content teams, grounded in audience insight and performance data.
• Improved relevance, engagement and effectiveness for brands over time.
• Strong, sellable ideas rooted in cultural intelligence and strategic clarity.
• Award-worthy strategic thinking with a demonstrable impact on brand performance and long-term client value.
• Collaborative problem-solving across strategy, creative and experience teams.
• Strategic firepower that helps win and grow new business.

• Sharp, curious and culturally fluent, with a deep understanding of digital, social and emerging culture. A proven track record of using cultural insight to shape creative strategy, social media and content development.
• An independent, critical mindset, confident forming strong points of view and challenging assumptions. A holistic approach to…