Social Media Executive - AD Education

AD Education UK is a growing network of leading creative education institutes in the UK. The group's institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector‑leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields.

Our market‑leading portfolio of schools includes the Institute of Contemporary Music Performance (ICMP) and SAE Institute UK.

Role: Social Media Executive – AD Education UK (ICMP & SAE London)

Location: Onsite, split between ICMP London & SAE London

Salary: £27,075 (Spinal Point 23)

Hours: Full time, 37 hours per week

Contract Type: Permanent

Closing date: 9th March 2026

Shape the Sound. Frame the Story. Power the Feed. AD Education UK brings together two of the most respected names in creative media education: ICMP and SAE Institute UK. For more than 40 years, our institutions have helped launch award‑winning careers across music, film, games and the wider creative industries. Now, we're looking for a Social Media Executive to help tell that story to the next generation of creators.

If you thrive in fast‑moving digital spaces, understand how to build vibrant online communities, and know how to turn strategy into scroll‑stopping content, this is your opportunity to make real impact across two iconic brands.

As Social Media Executive, you will be responsible for the day‑to‑day management of social channels across ICMP and SAE, telling the stories of our institutions, with a primary objective of supporting student recruitment. This is a dynamic, hands‑on role combining strategy implementation, community management, monitoring and content creation. Approximately 70% of your time will focus on channel administration and optimisation, with 30% dedicated to contributing creative content alongside the wider marketing team.

You’ll collaborate closely with local marketing teams, freelancers and stakeholders to ensure content is surfaced effectively, conversations are nurtured, and audiences are engaged at every stage of their journey.

• Managing and administering core social channels across Instagram, Tik Tok, You Tube, Facebook and Linked In
• Implementing and contributing to social media strategy to grow reach, engagement and follower numbers
• Planning and scheduling integrated content calendars using tools such as Hootsuite
• Monitoring and responding to DMs, comments and tagged posts with professionalism and sound judgement
• Administering Facebook community groups including Freshers, Accommodation, Alumni and student networks
• Tracking analytics and delivering monthly KPI reports with actionable insights
• Monitoring competitor activity and emerging trends
• Identifying content gaps and working with the team to fill them creatively
• Supporting influencer outreach and community ambassador programmes
• Occasionally attending live events, recruitment fairs and open days
• Contributing to broader marketing initiatives as needed
• Playing a key role in safeguarding and enhancing brand reputation across both institutions, proactively managing conversations and flagging potential risks where necessary

• Degree educated, ideally in Marketing, Communications or a creative discipline
• Commercial experience administering multiple social media channels simultaneously
• Experience planning and scheduling content across platforms
• Strong community management and customer service skills
• Excellent copywriting and editing skills, adaptable across platforms and audiences
• Strong storytelling ability across formats
• High attention to detail and strong organisational skills
• Experience creating digital assets including graphics and video content
• Confident using analytics to evaluate performance and refine strategy
• A genuine passion for music and the creative industries
• Ability to manage multiple priorities and work to deadlines
• Willingness to occasionally work outside standard hours

• Experience working…