Social Media Manager, Xtra

JOB BAND: D

CONTRACT TYPE:
Permanent, Full-time

DEPARTMENT:
Social Media, BBC Sounds

LOCATION:

Broadcasting House, London

PROPOSED SALARY RANGE: £45,000 - £52,000 (plus London Weighting) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

We are looking for a Social Media Manager who shares our love of BBC Radio 1

Xtra and amplifying all things Black culture to join a creative team using short form video to help audience discover live radio, music performances and on-demand content. This role sits in the BBC Radio central social media team that runs accounts, commissions video, visualises radio moments, and edits and optimises content for channels that reach millions every week.

This role will have a focus on celebrating Black music and Black culture – working primarily on amplifying genres such as R&B, Hip Hop, Afrobeats, Dancehall, Grime, and spotlighting big radio and TV moments. There will also be opportunities to work for our other music networks, podcast launches and big music events such as Radio 1’s Big Weekend, or Radio 2 in the Park, as well as big cultural moments in the calendar such as Notting Hill Carnival.

• Plan, schedule and curate the social media channels for BBC Radio 1
  
  Xtra
• Devise and support huge social campaigns, react quickly to news, and create brilliant formats and ideas that our audiences will want to share and engage with
• Task manage the 1
  
  Xtra social media team and their work, alongside regular suppliers from both inside and outside the BBC
• Ensure that content is syndicated across non owned channels to maximise impact
• Create relatable, authentic, and engaging content for our channels that brings our audio output to life
• Ensure output adheres to compliance and Ofcom policies and that our teams and suppliers understand their responsibilities
• Daily collaboration with colleagues in 1
  
  Xtra across production and commissioning to develop 1
  
  Xtra’s social strategy across platforms

• A passion and thorough understanding of 1
  
  Xtra, its output and purpose for celebrating and authentically reflecting black music and black culture in the UK
• A thorough knowledge of how social video platforms work, and how users discover music and audio in these spaces.
• Substantial experience of working as a social media manager or equivalent in a similar environment, with a track record in creating campaigns that engage with young audiences.
• Strong quality video and image editing skills – must be able to work within the Adobe Creative Suite and be able to devise or commission thumb stopping social formats for platforms such as Tik Tok or Instagram Reels or You Tube Shorts, and familiarity with social media analytics and how to use them to inform content decisions and choices.
• Strong interpersonal and decision‑making skills, coupled with the ability to establish credibility and maintain effective working relationships with senior contacts both internal and external to the BBC.

#LI-DNI

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note:

If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks;
Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants.…