Social Media Strategist - YunoJuno

Overview

A large retailer is seeking an experienced social strategist to work with the head of social to unify their approach across Facebook, Tik Tok, and Instagram into a single, cohesive proposition that they can consistently activate throughout the year. The work should help them understand where they truly add value for our audience, how they differentiate in a crowded landscape, and what role each platform should play.

This is not about surface-level trends. They want thinking that is grounded in insight, realistic to execute, and capable of building a genuine community rather than chasing vanity metrics.

• Define niche and strategic positioning on social, supported by evidence and audience understanding
• Identify the types of content and narratives that meaningfully resonate, not just what is fashionable in the short term
• Build clear content pillars and evergreen content streams that can run year-round across Facebook, Tik Tok and Instagram
• Guide tone of voice, pacing, cadence, creative approach, and community interaction
• Establish meaningful success metrics that move beyond impressions and likes

• Previous experience as a Social Strategist in a similar role
• Retail experience would be preferred
• Must be OK with some travel to NW England

Start date:

19th Jan

Duration: 2-4 weeks

Location:

London or NW based (We don t need you in the office every day but some face to face time will be required. We have a creative studio in London with our Head office near Manchester).

Rate: £350pd