Senior Medical Copywriter II

Company description

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

The Senior Medical Copywriter II is a trusted and capable figure in the copywriting team and a key person with a strong profile (internally and externally) on client accounts.

You craft compelling stories. You’re responsible for translating scientific language into persuasive, emotive copy for a range of medical audiences. You have deep scientific knowledge, a love of writing, and a passion for healthcare. You inform creative teams to help them develop relevant work, and easily adapt your style to creative themes. You consistently produce work of a very high standard.

You are excellent at communicating with clients, medics and colleagues alike; your presentation skills are as powerful and persuasive as your writing.

In this senior-level role, you will be the lead writer on key accounts and contribute to the development of less experienced medical copywriters through mentoring and line management responsibilities.

This role is based out of our west London office and we operate a hybrid working policy.

• Demonstrates and drives best practice in the medical copywriting team
  • Comfortably writes persuasive copy for multiple formats and channels
  • Guides channel- and tone-appropriate copy for all audiences and media types
  • Easily translates scientific product data into compelling promotional stories; finds stories in data and tells them in concise, natural language
  • Naturally writes to creative themes and relevant tones of voice
  • Crafts effective story flows with skill
  • Takes responsibility for medical accuracy and quality of written communications for assigned accounts
  • Maintains excellent quality control levels, even under pressure
• Reviews the work of less experienced members of the medical copywriting team; provides constructive feedback and support to peer group to promote their development
• Line manages and mentors junior and mid-weight medical copywriters
• Works alongside copywriters, art directors and designers to inform development of relevant creative themes and accurate, engaging creative work; ensures medical and creative alignment; upholds creative standards
• Is strategically minded and applies critical thinking to all projects/accounts, comfortably questioning briefs/client requests when needed and proposing solutions
• Plans tactical proposals to create user journeys and experiences through promotional content
• Confidently presents to clients and colleagues; leads medical-related discussions with clients; advises client and agency teams regarding complex narratives and portfolio messaging development
• Recognises and takes advantage of business growth opportunities
• Juggles multiple projects/tasks without losing control
• Helps with resource management, project allocation and recruitment
• Leads client discussions and interactions to guide, inform and support content delivery
• Interrogates briefs and contributes to brief development when required to ensure excellence
• Constructively and seamlessly resolves content challenges
• Maintains a high profile within the agency as an expert in 2 or more assigned brands/therapy areas

• Proven experience in a senior medical copywriting role, demonstrating responsibility for maintaining high scientific and copywriting standards across multiple accounts
• A solid scientific background (you should hold at least a bachelor’s degree in the life sciences)
• Expertise in healthcare advertising, with a thorough understanding of industry regulations
• Ability to translate scientific product data into compelling promotional stories
• Interest in mentoring juniors, line management responsibilities and supporting team development
• Experience in multiple therapy areas and quickly gets up to speed on new ones
• Excellent communication skills (written and verbal)

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and…