Head of Social Media

Overview

We are looking for a social media superstar for a Head of Social role. This innovative D2C platform are moving into their next chapter of global expansion.

The Head of Social will own the strategy, vision and execution of social activity across Meta, Tik Tok and emerging channels driving growth, engagement and creator-powered performance. You will own the content creator process from ideation through to activation and work closely with the performance teams.

• Own the end-to-end social strategy, defining how they show up across platforms to build reach, relevance and growth.
• Lead, mentor and manage a high-performing team of creators and social specialists.

• Oversee the creation of high-quality, social-first content for Tik Tok, Instagram and emerging channels.
• Collaborate closely with Video, Design and Copy teams to produce standout content at speed.

• Build and maintain a scalable network of UGC creators, ensuring a constant pipeline of assets for organic and paid social.
• Own the end-to-end commissioning process - from sourcing and briefing to feedback and optimisation.

• Partner with Performance Marketing to align social output with acquisition, awareness and conversion goals.
• A deep, intuitive understanding of cultural signals, digital behaviour and emerging formats, with the ability to translate cultural moments into brand-relevant creative opportunities

This role will be based 3 days per week in their London office.