Social Media Strategist

Salary Competitive freelance day rate or monthly retainer, depending on experience and availability (in line with mid–senior freelance social roles)

We’re looking for a Social Media Strategist to work closely with Alfie Steiner (@alfiecooks) across his entire social media presence – including organic content, branded campaigns, and in-person events.

This is a hands‑on creative role that would sit at the heart of Alfie’s output. You’ll help shape how Alfie shows up on Instagram, You Tube, Substack, Tik Tok, Facebook and beyond – turning ideas and briefs into social‑first formats that deliver high quality, authentic and engaging content.

You’ll work directly with Alfie and Juiced World (his management company), acting as a creative partner and organiser – helping bring ideas to life, plan content, and deliver for commercial partners as Alfie’s brand continues to grow.

• Help shape Alfie’s platform‑specific strategy across organic and branded content.
• Turn ideas and briefs into social first formats and storylines that feel native to Alfie’s channels, as well as bringing fresh ideas to the table.

Social‑first thinking

• Apply a strong understanding of what performs on social media to maximise reach, engagement and audience growth.
• Knowledge of social media trends + experience engaging with online communities.
• Work closely with Alfie to help plan and coordinate his content calendar across all channels, ensuring content is coordinated + published simultaneously.
• Support ideation, pre‑production and delivery across organic and branded content.
• Support community engagement across Alfie Cooks channels, helping nurture and grow an active, loyal audience.

• You have experience working in the world of social media and content production.
• You have opinions and aren’t afraid to share them, creatively and constructively
• You have an interest in food, or working in the food world.
• You’re comfortable working closely with talent and being involved in shoots and activations.
• You have a strong understanding of the food and creator social media landscape
• You enjoy working in a small, fast-moving setup and are excited by the opportunity to help shape a creator‑led brand as it grows.
• You’re London based and able to work in‑person, as well as hybrid as required.

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.