Creative Strategist; Performance Marketing

CREATIVE STRATEGIST (PERFORMANCE & GROWTH) – FAST-GROWTH, FOUNDER-LED CONSUMER BRAND

This is a high-impact Creative Strategist role at the heart of a rapidly scaling, founder-led consumer brand. The business is entering a pivotal growth phase where creative quality, systems and speed will determine how fast it can scale. Paid social is the primary acquisition channel, and creative is both the biggest opportunity and the biggest constraint (PREACH!)

This role owns the creative agenda for paid acquisition - shaping what gets tested, what gets scaled, and how insight and performance data translate into repeatable creative success. It’s not a content creator role and not a media buying role. It’s about creative direction, sharp thinking, and building a high-output testing engine.

What they need

• Someone who can own creative strategy for paid social in a fast-growth, performance-driven environment
• Someone confident turning insight into hypotheses, briefs and live tests at pace
• A creative strategist comfortable directing designers, editors and creators without needing to make the work themselves
• Someone highly analytical, who understands why creative performs (not just that it does)
• Someone proactive, organised and calm under pressure, who thrives in lean, ambitious teams
• A data centric paid ad specialist who can interpret performance of paid social adverts and use that intel to supercharge future iterations

• Creative strategy for paid social acquisition - must have a track record of delivering thumb-scroll stopping ad concepts for another consumer facing brand (and eat, sleep, breathe Paid social - keeping an eye on "who s doing it best" at all times)
• Meta-first creative thinking and platform fluency
• Interpreting performance metrics (hook rate, CTR, CVR, ROAS) and turning them into decisions
• Writing clear, commercially focused creative briefs
• Building testing frameworks, feedback loops and scalable creative systems

• 25 days holiday
• Cycle to work scheme
• LTIs (share options)
• Subsidised Gym Membership
• The chance to shape creative strategy at a genuinely defining stage of growth