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Senior Event Manager

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: Allwyn UK
Full Time position
Listed on 2026-01-24
Job specializations:
  • Creative Arts/Media
    PR / Communications, Digital Media / Production
Job Description & How to Apply Below
Location: Greater London

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

The Allwyn UK Communications and Events Team s mission is two-fold: to promote and protect the reputation of Allwyn UK as the custodian of The National Lottery, and to create excitement and a positive landscape for The National Lottery to flourish.

We champion, (through our people, purpose, products and experiences), The National Lottery s impact on the UK more broadly and its ability to change lives every day. Whether we are driving great news stories, delivering high-impact campaigns, creating memorable events or getting ahead of issues and risks, we are a passionate, proactive and high-performing team that s always on.

To join our team, we need more than simply impeccable skills, we are looking for communications and events experts that match our values, creativity and mindset: a strong belief in the power of data to make better informed decisions; great content creators and storytellers who put an audience-first view at the heart of everything we do; and a creative and agile approach to impactful, integrated communications and experiences.

Role

Purpose:

As Senior Event Manager at Allwyn, you will report to the Director of Communications. The focus of the role is to create memorable experiences that showcase our vision for The National Lottery. Leading a range of high-profile corporate and stakeholder events, you will bring our story to life through innovative and impactful moments that demonstrate our commitment to operating The National Lottery responsibly for modern Britain.

As

the Senior Event Manager, your key responsibilities are:

Event Leadership:
  • Create and deliver standout corporate events that bring Allwyn s story to life
  • Design engaging experiences for senior stakeholders and industry partners
  • Transform corporate announcements into memorable moments
  • Lead high-profile company events that showcase our technology and innovation
  • Create immersive experiences that demonstrate our responsible gaming commitment
  • Design innovative hybrid event formats that maximize engagement
Stakeholder Management:
  • Build strong relationships with senior internal stakeholders
  • Lead event briefings with executive team members
  • Manage relationships with key suppliers and partners
  • Develop an Allwyn CRM system for all events
  • Coordinate with the Communications team on integrated storytelling
  • Drive stakeholder satisfaction through excellent event delivery
  • Work with the Director of Communications to identify business priorities, assessing scope of projects and strategy for delivery
Operational Excellence:
  • Lead end-to-end event management from concept to delivery
  • Design and deliver standout corporate events
  • Manage event budgets and supplier relationships
  • Drive innovation in event technology and formats
  • Ensure highest standards of event delivery
  • Running live events and projects to the highest standards
  • Lead on-site event teams and suppliers
  • Create engaging presentation materials and content
  • Mentor and develop junior team members
  • Work with procurement to onboard new suppliers and manage existing supplier relationships
About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

  • Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy…
Position Requirements
10+ Years work experience
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