Midweight Creative; Digital

We’re the in-house creative hub for UKTV, delivering best-in-class content across paid, owned and earned channels. Our mission? To redefine what creative means in a fast-evolving, data-driven, platform-native world. We entertain, engage and drive results — collaborating across marketing, media and insight to create content that earns attention and moves audiences.

The Role

You don’t just adapt campaigns for digital — you help invent them. As a Digital Creative, you’ll bring platform-native thinking, bold ideas and digital craft into UKTV’s brand and content campaigns. You’ll collaborate with Senior Creatives, Marketing, Design, Media and Production to develop cross-platform concepts that start with insight, resonate emotionally and feel native in digital spaces.

While your primary focus will be brand and show campaigns, you’ll also pivot to always-on and performance briefs when needed — ensuring our creative lands with audiences and delivers measurable results.

This is a role for someone who wants to challenge the default, energise those around them, and help build a new creative culture where craft and conversion go hand in hand

What You’ll Do

• Develop bold digital-first ideas and extensions for brand and show campaigns across AV, OOH, social and partnerships
• Translate marketing briefs into integrated, insight-driven concepts with a strong platform perspective
• Create and deliver crafted assets optimised for attention and engagement across Meta, Tik Tok, You Tube, CTV and beyond
• Build campaign toolkits for social and digital channels to ensure consistency and impact
• Collaborate with designers, editors and producers to guide shoots, edits and motion graphics for digital executions
• Support performance activity with rapid edits, cut-downs and adaptive formats using data and insight
• Stay close to platform trends and innovations to keep campaigns fresh and culturally relevant

What We’re Looking For

• Strong grasp of digital storytelling and how ideas play out across social, AV and experiential channels
• Ability to translate insights into thumb-stopping, culturally relevant campaign ideas
• Hands-on skills in editing, motion, copy and platform-tailoring (Adobe Suite:
  After Effects, Photoshop, Illustrator
• Understanding of brand-building and performance principles, with curiosity for emerging tools (including AI and automation)
• Collaborative, proactive and confident in contributing ideas during creative sessions
• Passion for entertainment, pop culture and emerging formats
• Portfolio of digital-first work demonstrating creative ambition and measurable impact

Nice to Have

• Experience creating content toolkits or adaptive formats for large campaigns
• Familiarity with influencer collaborations and accessibility best practice
• Understanding of paid media metrics and how creative impacts them