Copywriter Manager; In-House Creative Agency

Overview

As Senior Copywriter, you'll lead the copywriting team's delivery of compelling, on-brand written content across all touchpoints for your assigned brand. Reporting to the Principal Creative, you'll manage a team of copywriters and a proofreader, ensuring high-quality copy that brings creative concepts to life and maintains consistent brand voice.

• Lead the copywriting execution of campaigns and brand work, translating creative concepts into outstanding written content
• Set copywriting standards and quality benchmarks for all written work on your brand
• Allocate copywriting work across the team based on skills, capacity, and development needs
• Build a collaborative, supportive team culture where writers thrive
• Oversee copywriting production across all channels - digital, print, social, scripts, outdoor, retail, etc.
• Ensure all copy meets brand tone of voice guidelines while staying fresh and engaging
• Ensure copy is clear, compelling, and drives the desired audience response
• Champion and evolve the brand s tone of voice to ensure all messaging is consistent, distinctive, and aligned to our verbal identity.
• Collaborate seamlessly with creatives, designers, strategists, project managers, legal teams and account managers to deliver insight led, brand aligned copy that meets both creative vision and business needs
• Develop and manage scalable copywriting systems - from tone of voice guidelines to templates, workflows, quality controls, and file organisation - to ensure high quality, efficient, and consistent content production.
• Solve complex copy challenges by developing clear, creative, and compliant messaging that adapts seamlessly across formats and channels.
• Keep up with copywriting trends, cultural language shifts, and emerging formats
• Engage with the copywriting community and attend industry events

• Significant experience in copywriting or creative writing, with a passion for crafting standout work.
• Experience leading or supporting a team of copywriters, with the ability to inspire, guide and nurture talent.
• A strong, varied portfolio showcasing excellence across channels, formats and campaign types.
• Hands-on experience delivering integrated campaigns from initial idea through to final execution.
• Background working with major consumer brands - experience in telecoms or tech is a bonus, not a barrier.
• Proven ability to maintain a consistent and compelling brand voice across multiple touchpoints.
• Experience managing copy production, including quality checks and proofreading processes.

• Experience working in an in house agency or brand-side environment.
• Ability to write effectively for both brand storytelling and performance led copy.
• Experience building or shaping tone of voice guidelines or messaging frameworks.
• Awareness of compliance and regulatory considerations when creating content.
• Experience in UX writing or digital first content creation.
• Comfort working in agile environments and producing high quality content at pace.
• A commitment to continuous learning-through courses, workshops, mentoring or industry events.
• Engagement with the wider creative community and an interest in emerging trends, tools and best practice.

BT Group was the world s first telco and our heritage in the sector is unrivalled. As home to several of the UK s most recognised and cherished brands - BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK s largest and most successful digital infrastructure project - connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come.

This includes radical simplification of systems, structures, and…