Social Creative

Social Creative

We are looking for a creatively driven Social Creative to join the New Gen social team. This role is focused on developing strong, platform-first social concepts for high-profile client accounts, shaping ideas that translate into engaging, culturally relevant content. You’ll play a key role in building social calendars, responding to trends, and contributing to large-scale social activations across key moments in the year.

The ideal candidate is a strategic thinker with a deep understanding of social platforms, proven experience coming up with ideas that perform, and the ability to turn insights into clear, compelling concepts for brands and creators to execute.

• Own the generation of social-first ideas across Tik Tok, Instagram and You Tube.
• Use cultural insights, platform behaviour, and audience data to spark highly relevant ideas that fit the brand, the moment, and the brief.
• Monitor trends daily (formats, sounds, memes, behaviour shifts) and proactively surface opportunities for brands to join conversations in a smart, strategic way.
• Lead brainstorms and rapid-response ideation sessions, ensuring the output is insight-driven, on-brand and platform-native. Translate social insights into simple, actionable creative directions.

• Develop creative concepts into tangible pieces of content:
• Work closely with studio/content teams to bring ideas to life.
• Review all outgoing creative with a creative eye pushing for thumb-stopping, best-in-class execution every time.
• When needed, create content yourself (copy, images, lo-fi edits, Tik Tok-style executions, memes, static design direction).
• Attend shoots to give social-first direction, ensuring content maps to platform behaviour and is maximised for edits, versions and hooks.
• Write platform-native copy and contribute to edit notes, hooks, caption variations and alt text where relevant.

• Actively manage communities across platforms with an understanding of tone, sub-cultures and conversation drivers.
• Spot high-potential comments/threads and turn them into content opportunities.
• Keep a pulse on how the audience is responding to content and feed that insight back into creative.

• Input into social strategies, campaign playbooks and tone-of-voice docs through a creative lens.
• Bring smart, platform-aware ideas to client creative meetings, strategy sessions and campaign planning.
• Support new business responses with social creative ideas, rapid concepts, decks and cultural insight.
• Work closely with account managers, strategy and studio teams to ensure creative excellence at every stage.