Creative Strategy Lead

Performance Creative Lead - DTC Ecommerce

London - Hybrid

We are representing a leading brand in the dtc subscription space; they are looking for a Performance Creative Lead to own the end-to-end creative engine powering paid acquisition across Meta, Tik Tok, and emerging performance channels. You’ll lead and mentor a cross‑functional creative team, build the systems that scale output, and ensure they consistently create best‑in‑class performance ads. This is a high‑impact role in a fast‑paced, high‑growth environment.

Responsibilities:

• Manage, coach, and grow the performance creative team
• Set creative quality standards and implement efficient workflows
• Own creative strategy for paid channels
• Analyse performance data to identify winning concepts
• Oversee ideation and production from concept to delivery
• Guide scriptwriting and concept development
• Lead briefing for internal teams and external creators

Requirements:

• Experience leading performance creative for paid social
• Strong track record of building and scaling testing roadmaps
• Ability to balance creative craft with performance analytics