Enterprise Director, Custom Content

Enterprise Director, Custom Content:
Why This Role Matters

Visual storytelling has never been more critical—or more complex. As brands operate across more channels, markets, and moments than ever before, the demand for high-quality, authentic, and scalable visual content continues to grow.

At Getty Images, we help the world’s leading brands communicate with clarity, credibility, and impact. Through a combination of premium creative content, custom production, rights expertise, and advanced technology—including AI-enabled solutions, we enable enterprises to tell their stories responsibly and effectively at global scale.

The Enterprise Director, Custom Content plays a pivotal role in this mission. This position sits at the intersection of strategy, creativity, and commercial partnership, driving new business in industries with sophisticated needs and a wide spectrum of use cases.

As Enterprise Director, Custom Content, you will lead strategic partnerships with large, complex organizations, identifying opportunities where custom productions can solve business and communication challenges.

You will guide clients through the development of bespoke content strategies and production engagements
, from discovery through execution, working closely with Getty Images’ Custom Content, Creative, and Legal teams. Success in this role requires the ability to balance strategic vision with operational rigor—ensuring solutions are not only creatively compelling, but also scalable, compliant, and commercially sound.

This is a senior, consultative role focused on long‑term value creation, developing and expanding spend across enterprise portfolios, and deepening Getty Images’ position as a trusted creative partner.

• Build and grow senior‑level relationships with enterprise and global brand clients
• Lead high‑value discovery discussions to uncover creative, operational, and business needs
• Design and sell custom content solutions that address complex brand, regional, and channel requirements
• Develop strategic proposals in partnership with Custom Content, Creative, and Client Solutions teams
• Navigate multi‑stakeholder organizations, aligning marketing, procurement, legal, and creative teams
• Drive long‑term account growth through portfolio expansion and repeat engagement
• Serve as a subject‑matter expert on custom production, content licensing, and evolving visual trends
• Industry focus includes but is not limited to: CPG, Auto, Technology, Travel and Tourism

• 8+ years experience selling enterprise, solution‑based offerings to large global brands
• Fluency in German and/or French (both spoken and written) is desirable for this role
• Proven success in consultative sales roles involving custom solutions or complex services
• Strong discovery skills with the ability to identify root business challenges
• Experience working across matrixed client organizations and managing senior stakeholders
• Clear, confident communication style with strong executive presence
• Strategic mindset with a practical, solutions‑oriented approach
• Resilience, curiosity, and comfort operating in a fast‑evolving creative and technology landscape

The Creative team provides customers with original, relevant, and contemporary visuals. Through an industry‑unique combination of consumer research, proprietary data, and three decades of trend reporting experience, the team delivers actionable insights that guide customers to the visual content that connects with consumers. Closely collaborating with our contributor base of photographers, videographers, and illustrators around the world, the team develops market leading, authentic, and differentiated content.

There’s a story in every picture, a narrative in every frame.

We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue‑generating or society‑changing, market‑disrupting or headline‑driving, our visuals help any brand, business, or organization…