Partnerships Content Creator

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world’s leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan.

This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category‑leading destination for every fashion shopper.

The Partnerships Content Creator supports the planning and delivery of partner content across Lyst‑owned channels. Working closely with the Partnerships, Social and Editorial teams, this role focuses on producing high‑quality content that meets partner requirements while aligning with Lyst’s brand, audience expectations, and in‑house creative standards.

The role requires confidence in working with some of the biggest brands in fashion, luxury and streetwear blending commercially led partner messaging with an authentic, Lyst‑led perspective. Content should feel credible, relevant, and useful—balancing partner objectives with the needs and expectations of the Lyst audience.

This role is well suited to someone who has used their insights in fashion and cultural trends to deliver commercial or branded content. The ideal candidate, whilst self‑sufficient and comfortable managing projects independently, can also effectively collaborate with multidisciplinary teams.

• Create and deliver contracted partner content across editorial, (paid) social, and newsletters, ensuring accuracy, consistency, and adherence to brand and editorial guidelines
• Support the delivery of partner content from concept and briefing through to publication, collaborating editors, designers, and production partners.
• Ensure partner content meets agreed objectives while remaining relevant and credible for the Lyst audience

• Be a trusted content partner to the Partnerships team, supporting how partner narratives show up across editorial, social, newsletters, and emerging formats
• Translate partnership briefs into clear content plans and deliverables, flagging risks or gaps early
• Contribute ideas for content formats, channels, and storytelling approaches within established editorial direction
• Support partnerships to create written marketing material to ensure the communication strategy is aligned with the Lyst tone of voice.

• Track and report on partner content performance using agreed metrics
• Monitor content performance and advise the team regularly on what’s working and what’s not.
• Work cross functionally across Partnerships, Editorial, Social, Brand and Marketing & Comms, sharing insights and recommendations to consistently improve our delivery.
• Plan, schedule and develop branded content

• Hyper‑organised and a big team player with a highly committed work ethic.
• Experience working with clients and in cross‑functional teams to produce best‑in‑class sponsored content across web, CRM and social.
• A knack for insightful copywriting and high cultural sensitivity with a deep understanding of pop culture and fashion trends — you’re plugged into the latest trends, conversations and formats.
• Ability to manage multiple pieces of content and deadlines at the same time
• Comfortable working cross‑functionally and responding to feedback
• Interest in how content supports commercial goals, with willingness to learn and develop
• Someone plugged into social media trends, keeping an eye on talents to watch, conversations taking place and new formats.
• Skilled…