Long Form Producer; Food and Drinks Video Producer Tasty

Long Form Producer, (Food and Drinks Video Producer) Tasty UK The Role

We are looking for a talented Food and Drinks video producer

Are you obsessed with food and drink and passionate about creating high-quality, long-form video content that keeps audiences watching?

Are you a You Tube-native creator who understands how to turn great food storytelling into long-form videos people actually finish, and come back for more?

Food and Drinks video producer and content creator to bring creativity and storytelling expertise to the world’s biggest social food publisher. This role will play a key part in growing Tasty UK’s You Tube presence, while also creating compelling, shareable content for platforms such as Instagram and Tik Tok. You’ll help us connect with food lovers through engaging formats that entertain, inform, and inspire.

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper;

and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy
100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.

We have an international editorial team with our main offices in London and New York.

In 2024 The Independent’s portfolio of brands increased through a new licencing partnership with Buzz Feed Inc. to operate the Buzz Feed brands in the UK - Buzz Feed UK, Tasty, Seasoned and Huff Post UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.

• We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone
• We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

• Own the end-to-end creation of Food & Drinks
  long-form You Tube videos
  , from concept and scripting through to filming, editing, publishing, and optimisation.
• Develop and evolve series-led formats designed to maximise retention, repeat viewing, and subscriber loyalty.
• Create You Tube-first food storytelling with strong hooks, pacing, and narrative structure.
• Lead on You Tube best practices, including titles, thumbnails, intros, mid-roll pacing, and end-screen strategies.
• Use performance data (audience retention, watch time, CTR, subscriber conversion) to iterate and improve content week on week.
• Test and refine formats that balance editorial quality with RPM-friendly content and brand suitability.
• Collaborate with the commercial team on long-form branded integrations that feel native, engaging, and performance-led.
• A digital-native mindset, with a strong understanding of You Tube best practices alongside Tik Tok and Instagram trends
• Research, recipe-test, film, and edit content that celebrates food culture and storytelling.

• Experience creating successful…