Creative Strategist

Twirl is looking for a sharp, culture-obsessed Content & Creative Strategist to join our team. In this role, you’ll be responsible for building bullet-proof UGC creative strategies for some of the coolest brands out there, from fast-growing startups to globally recognised names.

This is not a “write a few scripts and call it a day” role.
You’ll live and breathe content. You’ll obsess over hooks, angles, trends, formats, creators, and performance. Your job is to turn creative chaos into clear, scalable, high-performing UGC strategies and briefings that creators and editors can execute flawlessly.

If you scroll Tik Tok and Instagram “for work”, and instantly know why something will or won’t resonate, you’ll feel very at home here.

• Develop UGC creative strategies for social (Meta, Tik Tok, You Tube Shorts, etc.)
• Identify winning angles, hooks, formats, and narratives based on performance data, trends, and audience behaviour
• Translate brand goals into clear creative directions
• Communicate confidently and regularly with both small and global brands
• Lead creative conversations, present concepts, and explain the “why” behind concepts and scripts
• Act as a trusted creative partner, giving clear direction and pushing back when needed to protect performance and creative quality
• Translate brand feedback into strong, actionable creative decisions
• Deep, hands-on understanding of UGC and social content (this is non-negotiable)
• You genuinely live and breathe content, trends, hooks, and formats
• Not shy to communicate confidently and regularly with both small and global brands, including leading creative conversations, presenting strategies
• Highly tech-confident and comfortable juggling multiple tools at once (creative research tools, social platforms, Notion, internal systems, etc.)
• We don’t care about years of experience, we care about your passion for content!