Copywriter​/Content Manager

We are a rapidly growing Wealth Tech business that is re-defining how individuals and families connect and engage with their money. We provide our clients with control over their personal finances, enhancing their ability to achieve their financial and life aspirations.

We are harnessing sophisticated portfolio analytics, innovative behavioural psychology and cutting-edge UX/UI to create a revolutionary experience and transformational outcomes for our users. The business was founded in 2017 by three successful entrepreneurs and business-builders with diverse experiences and skill-sets in Technology, Corporate Advice and Investment Management and is backed by some of Europe’s leading investors.

We’re seeking a talented Content Manager to craft compelling narratives that bring Y TREE’s mission to life. You’ll create engaging, FCA-compliant content across our website, social media, emails, and client communications, driving brand awareness, increasing engagement, and fuelling growth among high-net-worth individuals. Reporting to the Head of Integrated Marketing, you’ll execute our editorial calendar, support user journeys, and contribute to our overarching business objectives.

This role is perfect for a creative wordsmith who thrives in a dynamic environment, blending AI ideation, audience insights, and strategic copy to build trust and advocacy. You’ll handle full content creation, from reels, podcasts and videos to motion graphics and creative design, ensuring seamless, multi-channel experiences that attract qualified prospects and engage our influential community - including their children. In a hybrid London-based setup, you ll have room to grow fast in a collaborative team that values bold ideas.

• Content creation
  :
  Develop, compelling, FCA-compliant copy for the Y TREE website, social media, email campaigns, and client communications. Collaborate with our PR agency to produce materials for panel discussions and partner with creative freelancers to create multimedia content, including storyboarding videos, scriptwriting for podcasts, and delivering unique event and webinar assets.
• Editorial calendar delivery: Execute the editorial calendar, ensuring timely, high-quality content that aligns with brand goals and user journeys and is consistently published.
• Social media strategy: Deliver against our social strategy, creating posts, reels, and videos that boost engagement and attract high-net-worth prospects across owned platforms.
• Growth strategy contribution: Support growth by identifying “how to show up” (e.g., content formats) and “how to win” (e.g., personalised content for C-suite executives).
• Data-driven insights: Analyse sentiment and behavioural data to understand audience needs and optimise content performance.
• User journey support: Craft content that aligns with product activations and brand experiences, ensuring messaging resonates across channels, applying SEO and AI-powered search engine best practice for targeted reach.
• Editing and proofreading: Edit and proofread all content to maintain clarity, consistency, cohesion, and compliance.
• Collaboration: Work across teams to fulfil the broader team's content requirements.
• Performance tracking: Measure success using KPIs and refine content based on insights, optimise for large language models.

• 5+ years as a copywriter, content producer, or similar role, ideally in financial services, a premium lifestyle brand, or B2C marketing.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Exceptional ability to write engaging, concise, and FCA-compliant copy for websites, social media, emails, and client communications.
• Technically savvy:
  Skilled in using AI tools for content ideation, hyper-personalised communications, and creative design concepts; strong understanding of SEO principles, content optimisation, and GEO best practices, with the ability to produce copy and content in line with these.
• Experience interrogating sentiment data and analysing behavioural data to inform content strategies and craft audience-centric content.
• Multimedia production:
  Hands-on experience…