Paid Social Creative Strategist

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We’re building a digital‑first, curated wellbeing platform that empowers customers with personalized health products across EAT, MOVE, MIND, and SLEEP. Our culture is grounded in The Healf Standard—five principles that define how we work and win.

At Healf, we’re not just a company, we’re a movement. Founded by two brothers inspired by their own wellbeing journeys, we empower others with grit, determination and a shared understanding of the power of wellbeing.

Paid Social Creative Strategist – the intersection of culture, creativity and performance. Own the paid social creative strategy across platforms such as Meta and Tik Tok, crafting thumb‑stopping ads that drive action, spark emotion and scale our brand. Translate insights into creative gold, partnering with designers, creators and marketing to launch fast, high‑converting campaigns.

• Own creative strategy for all paid social campaigns across Meta, Tik Tok and emerging platforms.
• Write scroll‑stopping copy: hooks, headlines, scripts, and storyboards that drive CTR, ROAS and brand love.
• Source and brief UGC creators, finding the right talent and directing compelling, on‑brand content.
• Collaborate with influencers on high‑converting partnership ads.
• Work with creative and media teams to concept, brief, and launch video, static, UGC, motion and AI assets.
• Analyse performance data (CTR, CPA, ROAS) and translate insights into action.
• Run creative testing and iteration at speed—scaling what works and cutting what doesn’t.
• Stay on top of platform trends, creator culture and what’s performing in the space.

• 2+ years in a creative strategy or performance creative role, ideally in lifestyle, wellbeing or consumer e‑commerce.
• Proven track record of top‑performing paid ads across Meta and Tik Tok.
• Sharp copy‑writing instincts and a deep understanding of what hooks people in 3 seconds.
• Fluency in UGC and creator‑led content—especially scripting and directing.
• Analytical mindset—you can dissect creative performance and act on it.
• Collaborative and fast‑moving: you love building with cross‑functional teams.
• Passionate about wellbeing and excited by Healf’s four pillars: EAT, MOVE, MIND, SLEEP.

• Experience working with UGC creators or influencer‑driven campaigns.
• Light video editing or design skills (Figma, Cap Cut, Adobe).
• Experience in a fast‑paced startup or growth‑stage brand environment.

• Do your life’s best work: build something that matters with a fast‑moving, high‑standard team.
• Surround yourself with A+ talent that cares deeply and raises the standard every day.
• Be a builder: shape our voice, culture and growth rather than being a cog in the machine.
• Wellbeing is the lifestyle—everything we do is rooted in our pillars: EAT, MOVE, MIND, SLEEP.
• Premium Wellhub membership: unlimited entry to thousands of gym, yoga and fitness studios.
• Exclusive Healf perks: 50% off all Healf products and discounted Healf Zone blood testing.
• Nest pension: secure your future with our pension contributions.
• Well‑focussed workspace: incredible Hammersmith office with great natural lighting.
• Team connection: annual company‑wide retreat to recharge and bond.

Entry level

Full‑time

Marketing and Sales

Retail