Senior Producer; Creative Content), Studios

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Who We Are:

At IMG, our Studios business use content and technology to power the world's passion for sport, working with global clients including The Premier League, The R&A, DP World Tour, Euro league Basketball and Major League Soccer. We've built Europe's best-connected broadcast centre at Stockley Park, London, distributing 35,000 hours of content globally and creating some of the world's best sporting coverage. Our facilities include four broadcast studios, fifty edit suites and a multitude of radio, podcast, dubbing and VFX facilities, with specialisms in remote production and carbon reduction thanks to our Green to Screen initiative.

Whether it's live coverage, archive, highlights, social media, branded content or feature films, we give the audience a front row seat to the best sport in the world.

As IMG enters an exciting phase of growth and revitalisation, we’re seeking a Senior Producer, Creative Content to help drive our Branded content team and elevate our creative Studios function. You will be a hands‑on leader with ambition, instinct and an exceptional understanding of how sport connects culture, community and creativity.

Our ambition is to shape the future of sport through bold storytelling, data‑driven insights, smart commissioning, and platform‑native innovation. We work with the world’s most exciting brands, federations, and athletes - crafting campaigns, content, and experiences that inspire and drive global impact across digital and broadcast eco‑systems.

As Senior Producer, Creative Content, you’ll sit at the intersection of creative, strategy and production - redefining how we tell stories, engage audiences, and elevate clients across sport, esports, and new frontiers.

This is a role for a thinker and a doer: someone who can drive creative excellence from concept to execution, lead multi‑platform storytelling for global brands and campaigns, and collaborate with Senior Partners to guide teams, inspire clients and produce work that sets benchmarks across the industry. You’ll have the space and support to think/strategise/innovate before driving change at scale.

PLEASE NOTE: Applications will close on Monday 12th January 2026 m UK Time.

• Lead the evolution and amplification of existing creative production projects, ensuring they deliver best‑in‑class storytelling and measurable audience impact.
• Identify and unlock new creative and commercial opportunities, with focus on emerging markets such as Saudi Arabia’s fast‑growing sports ecosystem and major global properties such as the Esports World Cup (EWC). Work closely to collaborate with our team in North America.
• At times, collaborate with the Leadership team on pitches and business development, contributing creative strategy, digital production insight, and data‑informed foresight.

• Partner with the Creative Director to spearhead new business initiatives and shape IMG’s creative reputation globally.
• Inspire a culture of innovation, collaboration and creative bravery, ensuring our work remains vital, relevant and audience‑first.
• Ideate and execute bold, forward‑thinking creative strategies grounded in performance data and audience insights.
• Bring a black book of contacts and expand our creative reach by collaborating with start‑up agencies, creators, and emerging talent to diversify our portfolio.

• Drive digital‑first and multi‑platform innovation across key partnerships, delivering content that lives and thrives natively across platforms.
• Develop, test, and scale new formats that transcend the realms of traditional broadcast.
• Ensure every idea is built with adaptability and longevity, capable of engaging diverse audiences in global markets.

• Track and interpret trends across sports, esports, and digital culture.
• Champion creative experimentation in live, audio, and digital production – encouraging teams to push boundaries in how sport is told and experienced.
• Connect ideas across teams and disciplines, ensuring…