Senior Content Editor; Mat Cover

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust , we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

We’re looking for a senior content editor bursting with fresh content ideas to join our Gamifiction (and other new products!) team. You’ll work with a versatile group of content, product, visual, medical, and analytical pros to enhance our users’ daily experience of Flo.

What kind of person is right for this role? Well, you’ll need to be an expert at taking complex information and packaging it into must-click content whether that’s stories or chatbots. You're as good at coming up with a concept and delivering it in partnership with your visual design colleagues as you are at writing copy. Your communication and collaboration skills are top notch, too.

If this is you, and you’re motivated by creating content that makes a real difference, this role could be a perfect fit.

Whether you already work in content or social media for a product-led company or app, or you’re keen to transfer your skills to something new, this role provides an exciting opportunity for a creative to shape Flo content.

• A background in producing highly engaging and scalable content, including a significant portfolio of short-form/ social media content (e.g. super snappy copy/ infographics/ social media slides) that's gone viral. You’ll need to be an active, enthusiastic contributor to ideation sessions, buzzing with fresh ideas for creative content formats and unique angles on our core topics. You’ll be as adept at delivering those ideas as you are thinking them up.
• Writing, commissioning and editing women’s health content, or adjacent topics like wellbeing, sex and relationships. You should have a knack for turning jargon-packed medical info into engaging, easy-to-understand content, and be able to spot a dud medical fact a mile off.
• A strong foundation in content analytics. You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.
• Working towards business goals. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s objectives.
• Project management. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same. You’d be working with a variety of stakeholders to bring content to life from ideation to release in the app. You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.
• A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.
• A collaborative approach. You’d be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers. You should be open to learning from them – as well as sharing your skills/knowledge – to create the best product together.
• A growth mindset. Willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.
• Proactivity. You should be eager to deputize for your manager, the Content Lead, when needed in meetings, presentations, and so on. You’ll also be expected to spot opportunities for…