Senior Principal Writer - FTC

Senior Principal Writer – 12 month FTC - this is a maternity cover

About DDB Remedy:

We strive to be the most innovative and inspiring creative healthcare agency in the world, making things happen.

Through deep partnerships, smart strategy and applied creativity, we create exceptional experiences and communications. We make meaningful change in healthcare happen.

Our ethos?
It Happens Here. It’s our promise, our challenge, and our invitation.

And if you’ve got potential to unlock, talent to unleash, and a desire to wow clients, we want to make it happen.

DDB Remedy. It Happens Here.

The opportunity:

As a Senior Principal Writer, you’re a strategic and creative leader, driving content direction across brands, leading high-impact work streams, and supporting the development of your writing team. You own the quality and ambition of your team’s output and contribute to the broader leadership of the Copy Department.

You’ll work across multiple brands and channels, applying deep scientific understanding and creative flair to every challenge. Whether leading pitches, building messaging platforms, or partnering with strategy and design, you consistently bring sharp thinking, exceptional writing, and a calming presence to everything you do.

You’ll help shape the future of our work, our people and our agency.

About you:

You’re a highly experienced writer with a track record of delivering standout work. You’re adept at interpreting data, crafting compelling narratives, and applying brand strategy with precision. You bring confidence, clarity and warmth to your leadership, and people trust your judgement.

You’re motivated by the success of others, and you know how to bring the best out of your team. You understand the complexity of the healthcare space but make it look easy. And whether you’re pitching new business or shaping campaign narratives, you stay focused on delivering real impact.

What you’ll bring:

• 6+ years’ experience in a healthcare agency writing role
• Demonstrated ability to lead writing teams and shape brand communication
• Outstanding writing, editing and proofreading skills
• Excellent storytelling, editing and presentation skills
• Confidence in high-level client interactions and complex project leadership
• Deep understanding of ABPI and global regulatory environments
• Experience guiding and developing writers at different levels
• Desirable but not essential:
  • An awareness of developments in relevant therapeutic areas and disciplines
  • Experience managing 3–4 people
  • Experience with Veeva and other referencing platforms

What we’ll need you to do:

Creativity

• Lead the development of strategically sound, scientifically accurate, and creatively outstanding content
• Guide concept and content creation across campaigns and deliverables
• Inspire teams to push creative boundaries while maintaining rigour and compliance
• Creatively think about client business and demonstrate initiative to identify new business opportunities
• Collaborate with Art Directors, Designers, Digital and Strategic leads to elevate ideas
• Drive ‘storyselling’ — emotive, brand-anchored copy that moves and motivates
• Exercise excellent creative judgement and always endeavour to push ideas further
• Encourage award-worthy thinking in every brief

Productivity

• Contribute to and participate in agency goals
• Possess a growth mindset
• Lead planning and delivery across brands and projects
• Manage time, tasks and team bandwidth with clarity and calmness
• Apply AI and tech tools to optimise writing processes and quality
• Review and refine SOPs to support high-quality, efficient output
• Support the Copy Leadership Team in the smooth running of the department
• Ensure deadlines and budgets are met across your workstream
• Have a flexible approach to work and shifting deadlines
• Complete and oversee timesheets regularly

Relationships and communication

• Build strong relationships with clients, becoming a trusted voice in strategic discussions
• Partner confidently with internal teams to deliver seamless, cross-functional work
• Present clearly and persuasively in client meetings, workshops and pitches
• Provide actionable, constructive feedback to writing teams
• Help shape a positive, inclusive culture by modelling supportive…