Platform Marketing Manager

Location: Greater London

Platform Marketing Manager
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* Job Description:

**** At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:** **●
**** Curiosity****:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.****●
**** Collaboration****:
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.****●
**** Commitment****:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.*
* ** WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
**** Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
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* Job Title:

Platform Marketing Manager, Atlantic Records
**** A little bit about our team:
** Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Fred Again, Charli XCX & Paolo Nutini to young emerging superstars such as Mahalia & Maisie Peters.  You’d be supporting the marketing team at Atlantic Records UK, and working closely with the central Revenue & Growth team whose core responsibility is to grow, engage & monitor our artist’s audiences across streaming platforms.
** Your role:
** This role is the key connection point between the central commercial / revenue team and the artist's project team. You'll be the primary champion for our artists on all streaming and social platforms, translating the creative vision into a data-driven strategy. Your main goal is to secure placements and promotional support that drive streams, grow audiences, and maximise revenue. Your work is crucial for the success of every artist project.

By developing and executing a strong digital strategy, you will drive the performance of every release—from securing high-profile playlist placements to optimising an artist's back catalog. Your ability to leverage data will inform and improve the decisions of the entire team. Ultimately, you're responsible for ensuring our artists' music gets heard by  the right people, on the right platforms, at the right time, directly impacting the success of their careers and the label's revenue.
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* Role responsibilities:

*** Pitching and placements
* • Pitching and securing placements:
Develop comprehensive pitching strategies for new and catalogue releases to secure editorial and playlist placements, as well as on-platform promotional support (e.g. securing playlists, boosters etc). Accountable for detailed pitch briefings into central team. Attend DSP partner meetings to present and pitch Atlantic artists, including leveraging data from each platform and broader marketing plans to present strong and compelling artist positioning for maximum support.

Be the champion for the taste and tone of an artist project.
• Support DSP relationships:
Work shoulder to shoulder with central team to cultivate strong relationships with editorial and label relations teams at DSPs and social partners to ensure Atlantic’s artists are a priority. This involves regular communication, attending events, and acting as an authentic voice for the artists.  
• Support opportunity negotiation:
Work with central and broader label teams (e.g, marketing/audience…