Category Executive

Overview

Job Introduction We are looking for a Category Manager to create category insights to drive narrative and positioning of the Charlie Bigham’s brand.

• Category reporting - Support the Category Controller on category insight on Tesco & Sainsbury’s;
  Understand and interpret market data and shopper measures to drive insight led thinking internally & externally;
  Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams;
  Responsible for updating internal market reports and presenting back to the business.
• Commercial insight - Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising;
  Review Bigham’s promotional performance to determine the strength of incrementality / ‘new to category’ spend;
  Establish relationships with the relevant customer contacts and attend customer meetings (buyers, category planning managers & merchandisers);
  Develop account team vision with Sales team and track regularly (including new food development, range, distribution, merchandising).
• Marketing & Consumer insight - Use retailer shopper loyalty data - deliver shopper behavioural analysis to identify shopper targeting & penetration growth opportunities to support Bigham’s wider marketing plans;
  Support the Category Controller and Head of Innovation on Bigham’s portfolio management, to ensure consumer need states are being met across our range of dishes.
• Category strategy - Utilise and analyse all of Bigham’s retailer EPOS & shopper loyalty data sources to identify long term (> 3 years) category expansion & growth opportunities for the company;
  Be passionate about incorporating category thinking into all aspects of business.
• Data governance - Manage the accuracy & integrity of Bigham’s category data platforms through database maintenance & category SKU coding;
  Competent user of Circana/Dunnhumby/Nectar/Kantar

• 1 – 2 years’ experience in agency, FMCG Category Exec or retailer background.
• Understanding of retailer EPOS & Loyalty data platforms (e.g. Circana, Nielsen, Kantar, Dunnhumby, Nectar) is desirable but not required.

• Competent user of Excel and Power Point
• Experience of Kantar/Circana (IRI)/Nielsen/Dunnhumby/Nectar (one of the list)
• Team player
• Analytical with critical thinking
• Strong written and verbal communications skills
• Hands-on
• Commercial judgment
• Flexibility / adaptability

• Drives for results
• Proactive and energetic
• Takes personal responsibility
• Customer focused
• Responds to feedback
• Communicates effectively
• Innovates and is creative/innovative in finding solutions
• Continuously learns
• Integrity
• Diplomacy